What is ManoMano? ManoMano Review

ManoMano was founded in 2013 by Philippe de Chanville and Christian Raisson. It is an e-commerce platform for the DIY and gardening markets, focusing on the online sales of DIY and gardening supplies.

About ManoMano

ManoMano is a company from Paris, France, founded in 2013, dedicated to providing users with a platform to directly find home improvement and gardening businesses. Currently, ManoMano operates in France, the United Kingdom, Spain, Italy and Germany, with more than 2,000 suppliers and 1.6 million different products worldwide.

The platform's global turnover in 2017 was reported to be 250 million euros, a year-on-year increase of 180%, and its turnover in the UK doubled in 2017. Christian Raisson, co-founder of ManoMano, said that the sales growth of its platform in the UK market far exceeded expectations, which shows the demand of British consumers for DIY and gardening products.

Creation of the platform

From 1995 to 2005, Christian Raisson worked in the financial industry in Paris and London, during which time he founded several companies. He joined the Smartbox Group to manage the Gault&Millau food guide, where he met Philippe de Chanville, the other founder of ManoMano.

They both love DIY and are disappointed with the outdated retail industry. At that time, consumers had a great demand for home decorations, but were frustrated by the limited product variety and no one to provide purchase advice. Philippe and Raisson realized that technology and data could bring changes to the retail industry, so they decided to enter the DIY field to bring consumers a different shopping experience.

ManoMano was founded in 2013 with the goal of becoming a market leader in France. A year later, Philippe de Chanville and Christian Raisson discovered that there was also a gap in the DIY e-commerce market in other European countries, so they established e-commerce platforms in five other countries within a year and four months.

operations

What makes ManoMano different from other e-commerce platforms is its low prices, rich selection and thoughtful service.

Compared with traditional physical stores, ManoMano offers cheaper prices and simple DIY online instructions. They are working hard to provide 24-hour service to provide more support to customers.

Hot selling categories

Power tools; gardening supplies; swimming pool and bathroom related products.

Prohibited items

Not DIY, gardening products or pet care products. Sellers may only sell products that are authorised for distance selling and comply with applicable legal requirements (including any marking or labelling requirements) and that meet applicable safety and quality standards, in particular standards relating to product safety (e.g. CE standards).

Entry conditions

1. Have a company license and RIB (French bank account);

2. Have a European VAT number;

3. SKU quantity: 100 or more is best;

4. It is best to have operators who are proficient in French/English.

Cost Issues

1. Agency fee: RMB 3,000;

2. Platform monthly rent: 45 euros excluding VAT;

3. Commission depends on your product range;

4. Logistics costs: ManoMano has a price list for your reference based on the size and weight of your product;

5. Other fees: No hidden fees.

Other issues

1. Platform payment cycle: monthly;

2. Funds flow method: bank transfer;

3. Logistics: If necessary, ManoMano has warehouses that can provide product storage for partners;

4. Listing upload: CSV file;

5. Product language requirements: French/English.

Financing

-In April 2016, it received a strategic investment of 13 million euros from Bpifrance, Partech Ventures, CM-CIC CAPItal Prive and Piton Capital.

-In September 2017, ManoMano received €60 million in funding and will start expanding in Europe, with the UK as one of its main markets. Investors include growth equity investor General Atlantic, original investors Piton Capital, Partech Ventures and Bpifrance.

-In April 2019, it received US$125 million in Series D funding from Bpifrance, Partech Ventures, General Atlantic, Piton Capital, and CM-CIC Capital Prive.