I believe all sellers are well aware of the difficulty of promoting new products on Amazon this year.

However, recently a magical new product has attracted the attention of sellers, as shown in the following figure:

A seller was very surprised after seeing this product: "The new product has been online for only 10 days, and the sales volume has exceeded 2,000. Has Amazon come up with a new black technology? Sellers who need to join the seller communication group, please contact customer service V: FLA66668888 What is this technology for promoting new products? Is there a risk of account suspension?"

When you see the traffic words of this product, are you also shocked? The traffic words can actually exceed 10,000. Have you ever seen such a simple and crude way of playing?

New products turn out to be BS in just a few days?

All three products were self-shipped and were on the shelves for less than half a month. One product was on the shelves for 14 days and sold more than 4,000 units; another product was on the shelves for 10 days and sold more than 2,000 units . All variants of the best-selling product were on the shelves at the same time, with data starting on June 4 and BS on June 6.

The store recently launched a new product, which reached the top of the BSR list in the Fruit Knives category in just 5 days!

One of the ASINs has entered the top 3 pages of keywords for more than 9,000 in the past seven days (and the cumulative total is more than 24,000 in history), with advertising traffic accounting for 99.85 % and natural traffic accounting for only 0.15%. Sellers who need to arrange off-site promotion of celebrity videos, please contact customer service V: FLA66668888

We are not the seller and can only infer the probability of the operation from the known behavior:

1. Low price + high shipping cost model: Low price is just a means, but it is difficult to obtain high ranking and sales with low price alone. It needs to be promoted with operational means (such as the private domain, off-site promotion, advertising and evaluation you mentioned)

2. Private domain traffic: Private domain traffic is difficult to verify effectively. Although this possibility exists, I personally think it is unlikely.

A large amount of private domain traffic resources need to be accumulated. Although it can be accumulated through postcards and other means, the entire process requires obtaining buyer information, contact information, reaching buyers, buyers viewing links and placing orders, and continuing to place orders. This places very high demands on private domain traffic. (Continuous orders are a key)

Buyer loyalty and stickiness of private domain traffic. Judging from the store products and ratings of this seller, the products are not particularly attractive, and it is not a brand seller. Do they really have so many loyal fans who continue to place orders? This kind of product may not be easy to sell even if you give out commissions for evaluation.

If you have the ability to accumulate so many high-quality private domains, are you willing to invest in such products?

3. Traffic structure: Most of the traffic comes from brand advertising, accounting for about 98%, and natural traffic is less than 2%.

Low price + high shipping cost with SB advertising can get higher CTR (traffic)

The biggest doubt is that they only use SB ads and not SP ads. Assuming that they put a lot of SB ads because of the strong link competitiveness, then the conversion rate of SP ads will not be bad, and the effect of SB ads on improving rankings is far lower than that of SP ads (as can be seen from the natural ranking of this seller, its natural keyword ranking is relatively low)

Rich channel resources: In recent years, many stores have been abandoned due to TRO issues, resulting in the emergence of many cannon fodder accounts.

A large number of SB advertising words were put in, including many generic words. If you are playing with private domain traffic, you won't spend money like this. Thousands of advertising traffic words indicate that the seller has good sales and a high base of traffic, and SB advertising accounts for more than 98% of the traffic, which means that the investment is very strong. Because the money from the TRO store cannot be recovered, the remaining money in the store must be spent as soon as possible.

4. Black technology sellers work together with factories: sales of new products explode in a short period of time, attracting people’s attention and they go to 1688 to place an order for this product. But after buying and shipping it, they find that there is no sales at all.

According to insiders, this is the product of a "black technology tycoon" who specializes in unconventional things. You can go to dy to watch his live broadcast. It is rumored that the tuition fee is 88,000 yuan!

Strictly speaking, the above-mentioned black technology methods actually take advantage of Amazon's loopholes, and some operations are even illegal. Even if you can escape punishment temporarily, you cannot rule out the possibility of being held accountable by Amazon in the future.