Attention, Amazon has begun to clear out small and medium-sized sellers!

There is a big news in the circle this week. My brother-in-law has become the world's richest man again. Sellers joked that the configuration fee was implemented on March 1, and he became the world's richest man on March 4. All sellers are responsible for this richest man. Facing the impact of Temu, Tik Tok and other platforms, we Amazon are not afraid, but also take action, and each move is accurate to harvest sellers.

Logistics costs soar

The most discussed topic this week is the warehousing configuration fee.

Starting from March 1, the page of creating shipments has changed directly, allowing you to directly choose to split several shipments. The warehouse configuration fee for different numbers of shipments is different. The fee is calculated for sellers based on the size and quantity of the shipped products. The fee for the warehouse in the East Coast of the United States is much higher than that in the West Coast of the United States. Some sellers even have a warehouse configuration fee of up to $10,200 for a shipment.

Although there is no warehousing configuration fee for the four shipments, they are basically automatically allocated to the East Coast of the United States, and the current logistics costs in the East Coast of the United States are very high.

After Amazon's move, there will be more and more shipments in the East Coast of the United States. Now many logistics companies have indeed begun to follow the situation, reducing the lifting weight and lowering the prices in the East Coast of the United States. It is hoped that the logistics companies will reduce the prices in the East Coast of the United States and give sellers some hope.

Because of the sudden arrival of the configuration fee, many people have come out to take advantage of the loopholes, claiming that they can use ERP to create shipments to avoid the warehouse configuration fee. However, just yesterday, a seller reported that because he authorized ERP and used a third-party tool to operate the shipment, he soon received a performance notification.

Recently, some sellers have reported that they received a video address verification when using an overseas address to create a shipment, but the verification failed and they lost their performance.

Logistics adjustment is in the spotlight, so don't go against the wind and pay the warehouse configuration fee honestly, so that my brother-in-law can stay as the richest man. Now not only the logistics cost has risen sharply, but also the warehouse explosion problem has occurred frequently. The seller's goods are delayed in being put on the shelves, resulting in out of stock and affecting promotion.

FBA warehouse changes, goods cannot be put on the shelf

Amazon recently issued a notice confirming that the four major warehouses MEM1, MQJ1, QXY8, and HMW4 will be permanently closed. In the future, the two major warehouses in the United States and China, MEM1 and MQJ1, will be converted into Amazon's internal transit warehouses. According to Amazon's notice, the goods in these two warehouses will be diverted to nearby warehouses.

Amazon's products have been slow to be put on shelves recently. Many sellers reported that warehouses such as OAK3, SMF3, and ONT8 have received the products for more than ten days but have not put them on shelves. The customer service replied that the goods have indeed been received, but are still waiting in line for listing. The slow listing speed in the off-season really caught the sellers off guard and seriously affected the sales progress in Q1.

With the entry of cross-border platforms such as Shein, Temu, and Tik Tok, Amazon's traffic has been declining. This year, the North American site announced that it would hold its first large-scale spring promotion , starting the March Sale from March 20 to March 25, 2024, to attract the first wave of traffic for sellers at the beginning of the year. However, the threshold for flash sales has been raised again!

The threshold for signing up for flash sales has been raised

In 2023, many sellers took advantage of the flash sale loopholes and continuously conducted flash sales to reap a wave of bonuses. In the second half of last year, many sellers’ BD flash sale permissions were blacklisted, resulting in sellers having no BD recommendations. This year, Amazon has taken a drastic action against this behavior and directly raised the threshold for reporting BD flash sales.

Previously, as long as your system had LD recommendations, the service provider could successfully register you for DB. But now, you must have BD recommendations in your own store before they can help you register. In other words, if your store A product has BD recommendations, they can help you register other products in your store for BD. In fact, it is to use the binding variant method to obtain the BD recommendation of the entire product.

Although this loophole exists in theory, and we have indeed randomly bound variants to participate in flash sales, this year, the inspection of illegal binding variants has become more and more strict, and you will receive a notice of illegal performance soon after binding. You should know that flash sales are half a month after registration, so illegal binding operations will only make you keep eating performance, and it is possible that the flash sales will end with an error in the background.

All roads are blocked, traffic is dropping sharply, and many categories are severely monopolized. Recently, Amazon has been frantically scanning accounts for the second review. The storage configuration fee is not harmful to big sellers, but it greatly increases the operating costs of small and medium-sized sellers. This series of operations by Amazon is like a signal to clear out small and medium-sized sellers. Small and medium-sized sellers must stick together to get through these difficult times and find new tracks to welcome the turnaround.