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My idea is that the category is familiar, and this differentiated new product will do better with the service provider's advanced strategy.
But the current situation is that the advertisement has been running for half a month, the advertising fee is about 3K, only 3 advertising orders have been issued, 4 vines, and no feedback has been received. Today, the service provider said that the category is too competitive, and the product promotion needs to be changed next week?
It is impossible to change the product, but I don't want to give up. I have prepared for this product for more than half a year, and I don't want to lose hundreds of thousands of goods! I want to talk to them about stopping the service and refunding the money.
The unit price of the product is 60-90 USD, and there are 18 ASINs;
Direct reviews haven’t been available lately, please help me find a good way to start!
The current situation is
New store, no merged reviews, only new ones can be obtained.
Vine only registered one child, and it has already been claimed. There is no way to re-register. This is a major mistake!
What other ways are there to get reviews? The conversion rate is not high, and no review factor is the highest.
I am very confused now. How should I run this advertisement?
Please help me check the data for the first day.
I have been optimizing products these past two days. What is leading? It means opening ads for you, looking at ad data, adjusting ads, lowering prices, and if there are no orders after price reduction, high discounts, and if there are still no orders, category coupons. This method may be effective for products with low average order value. My product has a high average order value, so it is not suitable anyway.
In the past two days, I received three 5-star ratings and a 5x-star Vine review with a picture, which gave me hope again. . . .
On August 23, two vines came with picture reviews, which made me happy. It shows that the product quality is ok.
The title, five points and keywords have been optimized. At 1 a.m., I started a group of automatic ones with a budget of 25. I also started 4 groups manually, giving each group 10 clicks.
Another question is, how is the percentage of the homepage given and what impact will it have? For example, if the homepage is given 10%, then does that mean the product will also be given 90%? "Wonderful Reply"
Vae -Advertising and refined operations Service providers refer to agency operations, right? Now that they have been operating for half a month, they say the category is too crowded. Didn’t they do sufficient market research and analysis before?
The unit price of the product is 60-90 USD. The advertisement has been running for half a month, and the advertising fee is about 3K. Only 3 advertisements have been issued. If it is in USD, this is too outrageous! I think of the agent operation Xi* who was very popular some time ago. He said it was better than the sky, and the loss in the end would not be counted on him. Half a month later, he said he would change to other categories and other products. It seems that he wants to reap the harvest again. . .
Back to the question. First of all, you need to clarify what your current positioning is for this product. Do you want to continue to rank high? Or do you want to sell out the products at break-even? Or do you want to not give up on the category and steadily develop long-term products? Your positioning goal determines your subsequent methodology.
If you are talking about 3K USD advertising fee, CPC is 1 USD, and the advertising has 3 orders. The conversion rate is 1/1000? I don’t know if this data is wrong. If it is true, it is really outrageous. (Combined with the 11 advertising groups you mentioned later, it should be 3K USD advertising fee, not RMB.) The average order value is high but not very high. This problem should not be considered in the first place, but in the situation of your link itself.
Advertising is more of a traffic tool. Its core function is to bring customers to the listing page. Whether it can be converted depends more on the listing itself .
Although your link is a differentiated product, the low conversion rate obviously means that customers are not buying it and the link competitiveness is relatively weak. Link competitiveness is also the result of a combination of factors, including copywriting, pictures, delivery time, price, discount, QA, reviews, etc.
Based on your current information, here are some suggestions:
1) Since you have a differentiated product, from the product dimension, you need to consider whether your differentiation solves part of the customer's needs and whether the customer will pay for the price (for example, if an insignificant function costs more than $10, the customer will not place an order)
2) The product is differentiated. Is your differentiation highlight prominent enough in terms of copywriting, pictures, etc.? Can customers notice and understand your needs?
3) Further analyze the copy, pictures, delivery time, price, discount, QA, review, etc. to see if there is room for optimization. You can open the data of automatic advertising to see if the Asin and keywords that come out are of the same type. If there is a big difference, it means that the link accuracy and keyword embedding may have a big problem.
4) New products mean insufficient weight, insufficient reviews, and weak product competitiveness. I also suggest that you set a high discount strategy to test market feedback (it is not recommended to directly reduce the price, because it is difficult to raise the price later, and it will also affect the price of subsequent flash sales and promotions). You can do a 40-50% promotion in the form of member discounts + coupons, and then gradually reduce the discount according to market feedback (good performance, 5-10% switching discount) - if the conversion rate of 40-50% discount is still very poor, based on the premise of optimizing the copy in the previous step, it can be basically determined that this product is not feasible .
5) Based on the third step, big discounts will increase conversion rates, so you can advertise. Don’t rush to use keywords in your ads, but use core keywords with high accuracy and relevance (accurate matching, both recommended keywords and enhanced system recognition of your links). You should still keep the automatic mode on, and control the bid and budget. From the figure below, the bid exceeds the budget, which means that CPC can still be reduced. (CTR is not bad for this conversion rate.) At the same time, due to product differentiation and high discounts, you can run some product ads and find some products with weaker competition and higher prices for precise positioning.
Replenish:
1. If the ad runs very quickly, it means the bid is too high. For this kind of product, you can consider doing some leak-picking ads. It is also a good idea to optimize the input-output.
2. Vine registered a parent account. After the parent account is cancelled, you can leave a review, but you cannot receive it later. You can consider doing a review, finding a celebrity yourself, or consider postcards (the most cost-effective way to get reviews)
3. "The unit price of the product is 60-90 US dollars, and there are 18 ASINs." Your product belongs to multi-variant advertising, and the price range is relatively large.
In the early stage of a new product, you can test all variants together to see which style performs best and which one can be promoted later. If your variants are associative variants, that is, differences in color and quantity, customers can know the general shape of another variant through your variant theme notes. In this case, you can only promote 3-5 SKUs as the main SKU. (Usually, the conversion demand of lower prices will be better)
Not suitable for: If your variants are not associative, for example, gray is the regular form, white is the Halloween form, and red is the toy form. Customers click on the gray ad but cannot associate it with the other forms. In this case, in addition to determining the core main ad, you can further segment it based on some different numbers and scenarios.
For example, your product can be used in the office, at home, and outdoors. If it is used at home, a single quantity is enough, but if it is used outdoors, multiple quantities are needed. Then your large quantity SKUs can focus on outdoor-related keywords.
4. It is relatively difficult to promote this kind of data for this product. If possible, risks and benefits coexist. You can consider some operations such as zombies, mirrors, and small cards. (Just a reminder, use with caution) Anonymous user • 2023-08-22 23:51 I think the pictures are at the market average level. I also asked someone else to do the pictures. It cost several thousand to shoot and retouch them. They have received reviews in the past two days, all of which are 5 stars. There are 2 vines with pictures. I optimized the title, five points, and A+. I also reviewed the video copy. I just don’t know how to open the advertisement now. I don’t know how much budget to give to the 18 automatic asinz.
Vae • 2023-08-23 07:42 @Anonymous Poster: If the conversion rate takes the link itself into consideration, in addition to the copywriting being fine, the reviews must be relatively weak (in quantity), and whether the price is competitive.
Based on the above point, if the link is fine, but the conversion rate is so poor. Then we need to consider the accuracy of the ad relevance, because the more general the words are, the lower the conversion probability is, so you need to use highly relevant and precise words (the main purpose is to increase the conversion rate). For example, if you sell clothes (your keywords are too general, if you use red cropped pants for middle-aged girls, then the latter is obviously more accurate and has a higher conversion rate). Considering that you still have more than 100,000 goods, then you should still have a lot of inventory, so you should also promote keyword rankings appropriately. You can promote 3-5 long-tail precise words (precise matching). If the keywords are limited, you can open a group of large and broad words, control the budget, and limit the CPC (even if the conversion rate is low, you can use a lower CPC to optimize input-output). You should still keep the automatic function on to control the bidding and budget.
Anonymous user
According to the questioner's description, the questioner's product is a high-priced product.
The poster can promote the product by using high prices + high-value coupons + heavy advertising.
1. Starting from the link itself:
1) The poster's new product has few product reviews, so you can do some reviews. Generally, 5-10 reviews are enough at the beginning, because fake orders are more strictly enforced now and it is easy to be caught
2) The product pictures and details are not good enough. According to the poster’s ad, when people clicked on the pictures, they found that there was not a single conversion among 35 clicks. The poster should consider the problems with pictures and details.
3) Product price. If the product price is too high, it will directly affect your conversion rate. If you use high-value coupons to attract customers, you can increase the purchase rate.
2. Advertising starts:
1) The ad placement of the product; the target audience of the ad display; the poster needs to check where his ad placement is. If it is not the target audience, there will be no conversion even if you place the ad.
2) Ad search keyword placement. The questioner can download the keyword search report to check whether these words have the problem of high clicks and low conversions. If so, check whether these keywords are relevant. If not, it is necessary to conduct negative placement in time.
3) The position of the advertisement. Usually the conversion rate of the product is: the position on the homepage is higher than the search results, and other pages are higher than the product page. When placing advertisements, especially for new products, you can use the function of increasing the BID advertisement position to place the product in a better position at the top, which is more conducive to the conversion of new products and keyword promotion.
4) Advertisements placed during the new product launch period need to be analyzed in a timely manner A. High impression, high click, low conversion → ① The keywords used for traffic generation are not accurate? ② The product listing is not good enough to attract customers to place orders? → 1. Optimize listing details, such as A+, Q&A, and comments; 2. Negate the keyword
B. High display, low click, low conversion → ① The product does not match what the customer needs? ② The product image, price, and title make consumers uninterested at first glance → 1. Optimize and adjust keywords; 2. Optimize the main image, title, and price
C. Low impression, low click, low conversion → Problems with pages, keywords, images or products → Consider optimizing the listing
D. Low exposure, high clicks, high conversions → Too little bid for the keyword? → Increase the bid for the keyword to get more exposure and clicks
3. The poster's ad only has part of the content, which seems insufficient for data analysis. According to the poster's screenshot, the exposure is 14,000+, but there are only 37 clicks, which is a very low click-through rate. I guess it is all burned on the product page. If the poster wants to promote this product as soon as possible, he should use the manual precise matching method. Because it is easiest to promote the product's natural position by clicking on the ad position on the homepage, as follows:
Method 1: (faster to reach the homepage) Big keywords: In order to push the natural ranking of big keywords, directly use high bidding and high budget to hit this big keyword, fixed bidding (promotion costs are high, ACOS and advertising costs need to be temporarily ignored, regardless of cost to push the big keyword to the homepage), pay attention to the need to monitor and record the natural position and advertising position of the word every day. Also, if you have been running this keyword for a week and have spent advertising money, but still cannot push it to the homepage, you need to change keywords to promote.
Note: The product ad space needs to be placed on the home page. Usually, clicks on the home page are most effective in pushing keyword rankings. If it is located on this home page, you can add a percentage.
Method 2: (Slower to reach the homepage, but higher success rate) Collect accurate long-tail words in the Phrase matching mode based on the big words you want to promote
(It is equivalent to pushing up a series of phrase matching long-tail words such as CAB, ABC, CABD, etc., and the big word AB will naturally go up. The advantage of doing this is that the overall cost of pushing big words AB is huge, the difficulty is also great, and the effect is not necessarily guaranteed; but pushing the phrase matching long-tail words AB will be much better in terms of success rate and cost.)
4. The poster needs to enable advertising according to different advertising purposes, rather than blindly enabling advertising at random; this will result in a waste of budget and will not be beneficial for promoting the product.
The details are as follows:
01 Promote keyword ranking
If we find that most of the competitor traffic words are concentrated in a limited number of words through reverse checking of a large number of competitor traffic words, and these words are relatively accurate, then our goal is to promote keyword rankings to quickly improve keyword rankings. The types of ads that can improve keyword rankings are as follows: mainly open precision (select keywords with high search frequency rankings when there are singular and plural forms) and phrase matching
Broadly speaking, it has little effect on keyword rankings
① Broad - words or root words with large traffic, which will match more traffic words, and then filter out irrelevant search words with the most appropriate traffic.
② In the automatic advertising of product promotion, close matching matches the words in the copy, and broad matching is based on the extended words in the copy; similar products are matched to the product pages of competing products; related products are directly matched to the product pages of complementary products. Automatic advertising is fully turned on to promote related traffic.
③ Catalog & ASIN Targeting All three advertising types SP/SB/SD have this matching method. Associated category traffic, ad space on competitor product pages, grab traffic from competitors. (All three have category and ASIN targeting, won’t there be conflicts? Definitely not, because the positions in category traffic or product pages are different)
Note: Associative traffic is generally suitable for products with scattered traffic words or with large traffic words but not precise, for example, clothing, toys, and gifts.
02 Expanding words and trends
When we have fewer link keywords and don't know which ones perform well, we need to quickly expand the keywords for advertising, quickly find the keywords that perform well, and then transfer the traffic. We can run separate ads for the keywords that perform well, which is what we call "one word and then one delivery". It should be noted that it is recommended to give priority to phrase matching in keyword advertising. When the keyword expansion reaches the ceiling, usually after 2 months, we can then run broad matching for the delivery keywords.
For automatic advertising, when expanding keywords and traffic, it is not turned on directly, but based on the copy matching method, that is, close and broad. First turn on the close, match the words in the copy, include keywords, and then turn on the broad, and expand the words based on the copy words.
03 Profit increase
The ideal goal is to achieve profitability through advertising
It is very difficult to use SP-KW ads for the purpose of promoting keyword rankings. This is because the bid for this type of ad is generally high in order to grab a good ad position. Even if the conversion rate is OK, ACOS may still not be profitable.
For advertising types that promote words and expand traffic, their purpose is to expand words, and we cannot strictly control that they must make a profit.
What I mean is that we start a certain type of advertising with a purpose. Don't try to push rankings, expand keywords, and make profits at the same time. It's hard to do both at the same time. When a certain advertising campaign achieves a certain goal, we can change the advertising purpose.
Anonymous user
Some service providers are not reliable, they are all fake propaganda, don't believe them, many similar agents are not reliable, they don't know anything, they are dedicated to cheating newbies, and they can ruin your products at any time, don't dream of high technology, if you are not careful, your account will be lost, the risk is very high, now the white hat method is the mainstream. According to your description, this service provider is really unreliable.
① Vine has only registered one sub-body and has already received it. You can split 1-2 sub-bodies to see if you can report to Vine again. After receiving the feedback, merge them together
Or create a new link, ship it as a seed link, apply for the vine program, close it, and add a comment
Direct reviews are unreliable. If you have the channels, you can ask some foreign friends to help you buy and review. It is safer.
② You can make 1-2 QA videos and ask the service provider to provide 4-6 QA questions. This is more effective than direct review.
③ Make 1-2 buyer show videos, find a service provider to help you make them, and send samples to amateurs or Internet celebrities for a few hundred yuan each. It is recommended to do it, and it is not expensive.
④ In terms of price, you must have a price advantage and then offer a 25-35% discount. The purpose is to increase your product conversion and advertising conversion, thereby including your product keywords
⑤ Regarding advertising, your advertising data is too small. Is it because you only have automatic mode turned on? The data is too small to analyze anything. The click-through rate is low. This is related to your price and relevance, as well as the image. It is recommended to rebuild the advertising structure.
The main advertising structure can be referred to as follows:
Automatic advertising plus manual precision advertising with 2 sets of core keywords
For automatic advertising: only close match mode is enabled, with a budget of 30-35 USD per day for good performance. The goal is to increase exposure, control conversion, include keywords, and ensure more than 20-25 clicks per day. It is best to place 1-2 orders, with a fixed bid that is 10% higher than the recommended bid.
Manual precision:
Find the two most core keywords, one for each advertising campaign, choose to increase or decrease the strategy, add 50%-150% of the budget to the top search on the homepage, and ensure that each word has at least 10 points or more every day. Calculate the corresponding budget, provided that it is combined with a large discount coupon, otherwise the precision effect is average. If the performance is good, you can expand other precision words, or increase the precision budget for the good performance, but you must control the conversion rate, after all, there is a marginal diminishing effect.
If the words that come out of the automatic ads are not very relevant to your words, you should consider embedding new words. You can use ** to find words or other tools to look up the keywords of your competitors, and use the related hot search words in the background brand analysis to embed words. You have so many variants, so you can embed different words.
When the number of comments reaches more than 10, and other core keywords are in the first 3 pages, you can enrich the types of advertisements, gradually improve the ranking, and increase the proportion of organic orders.
I also usually perfect the listing, then spend money on advertising and promote the product. After about 2 months, I can average 300+ per day.
Mr. Gan - 11 years of e-commerce experience 1. Finding a service provider to help you operate or using black technology is the least reliable, but since you have already realized it, I won’t mention it.
2. You don't have any evaluation ads, so it doesn't make much sense to run them now. At most, you can run them automatically and with precise keywords with a small budget to test the conversion. You can even stop them completely.
3. What you need to do now is not to rush, because you can still do it in your current situation, but it will definitely not be done quickly. My suggestion is:
Solve the conversion rate first and then the traffic:
1. Don’t change the price at random, because you will sell it normally later, so don’t change the price at random. It’s okay to keep the inventory for a longer time, there is still time.
2. Split the parent, and grab 2-3 registered VINEs for the child (the specific number depends on the difficulty of category competition and whether you are willing to spend money to speed up). The child can wait 2 days after the split and try to register VINE again. The Amazon system sometimes responds slowly. If you still can't register, you have to send a new link + 30 each to register. There is no other way.
3. What to do with the existing inventory? VINE cannot be merged before it is all claimed, and you cannot charge it without a review. So we first make a seed link: Get all the QA/main picture video/A+/5 points/main picture ready
When there is no evaluation, first test the precise keywords with a small budget to see your conversion rate and which keyword performs best. Then give priority to it in the subsequent sprint period.
4. After all the above preparations are done, and the parent body has been dismantled, find a service provider to refurbish your most popular child body. Use advertising or service providers to get a few orders in 2-3 days and get a new release. Because you have inventory on other children, it is more troublesome. You must ensure that the weight of the refurbished child body is the highest in order to be displayed on the search front, so you must get more than 10 orders as far as possible, and you can find someone to brush some free reviews. Then upload all the QA videos you prepared to the most popular child body, and create a new parent body to merge all the children.
5. At this time, your product has returned to the new product period, has the weight of a new product + all reviews/QA/videos, etc., the conversion rate is already in place, and you can start directly with advertising/BD/off-site, etc.
Anonymous user There are still people who believe in service providers these days. Is a 100,000 new product worth 100,000 pieces? If it is 100,000 pieces, then I can only say you are awesome! Take this as a lesson, don't believe in any high-tech product promotion in the future. If it is so useful, why do you still want to be a service provider? You can make a lot of money by running your own store. This is a liar.
You have already started from hell. The service provider has made your new product not convert, not order, and not make any profit. You are just wasting money. Here are some suggestions for you:
1. Try to save the link first. Disable all the ads that only cost money but do not make money. Take your own time to readjust the link.
1. Vine's response time can be a few days or a few months. My response time is uncertain. I can't ignore it for now. But you should invite reviews for all orders first (if the product quality is good) . It is not recommended to fake orders. Nine out of ten service providers are scammers. We used to find real people to review and fake a few orders, but Amazon detected and restricted the flow.
2. Browse the old link A+ section. Use all the free traffic channels such as brand flagship stores, brand stories, posts, etc. to associate the traffic of your old link with the new link.
3. Offer big discounts or off-site promotions (if the product has a wide audience, you can try off-site promotions). The purpose is to attract traffic by selling low-priced goods on the site or off-site promotions , increase conversion rates with low prices, and let the system recognize that your product still has potential, so that the links will develop in a good direction. If there are flash sales, you can also report flash sales to stimulate the links.
4. Restart the ads, but don't spend money blindly. When your conversion rate is low, spending too much on ads will only make your ads worse. First, turn on the automatic mode to see if the modified link words are off track. As you said, the products are differentiated and you are familiar with the categories, so generally the automatic ads will not run badly. Restart the ads to see the effect. If the automatic mode is relatively accurate, then slowly add other ad structures.
Don’t start with a bunch of ads. If your product is not particularly good, a bunch of traffic with poor conversion will pour in when the new product is naked, which will make your link performance worse and worse! You still spend a lot of money! It’s a complete injustice. You can’t say this even if you have money.
2. After trying for a while, if your link still doesn’t work, I suggest you try a new link or a different store. The problem with your product may not be your product, but your aggressiveness at the beginning ruined the link. You may not be able to promote it even if you spend more effort later. So if you really can’t promote it, don’t be stubborn. Remove the product and re-label it. Although the cost is higher, it is better than losing money all the time and finally paying off the goods. The storage and delivery fees are more expensive during the peak season in the second half of the year. There is no need to stick to products that cannot be promoted.
Anonymous user
9 out of 10 operating agencies are scams. I feel sorry for the bosses who have wasted hundreds of thousands of dollars on goods.
With 3K advertising fee and 3 orders, the CPC is around 1.0, which means 1,000 clicks and 3 conversions, a conversion rate of 3‰. With such a low conversion rate at present, it is very likely that the linked data has gone astray.
The new link is half a month old, so there is indeed hope, so don’t give up yet.
Links are the foundation of everything. Ads are just a means of attracting traffic. First, make sure that the links are satisfactory to you.
First close all ad groups, optimize links, pictures, titles, five points, details, ST and other information.
First, familiarize yourself with your own product, understand its functions, features, appearance, scenarios, and target groups, compare and analyze it with competing products, find out the differences, and analyze the advantages and disadvantages.
optimization
Pictures: First collect 10-20 pictures of competing products. You can find them from the links that perform well on BSR and new product lists, analyze the selling points of their pictures, analyze them from dimensions such as light perception and scene, summarize their strengths, organize them into a table, optimize your own pictures, and fully display your products. E-commerce is all about selling pictures, this is the core.
Title: The method is the same as that for pictures. Refer to the titles of competitors, or use third-party software to reverse check and count the high-frequency words. If that doesn’t work, find a competitor that is most similar to yours and performs well, copy the title directly, and adjust the order of attribute words and keywords.
Five points: Summarize the selling points of your own product. You can refer to the five points of competitors. Then find well-written ones and feed them to AI tools such as GPT to help you write a localized five-point description. Pay attention to embedded words here. When you are collecting the five points of competitors, you can pay attention to the embedded words of competitors.
Details A+, the method is the same as pictures. A+ is a supplement to the main picture. When the brand is not mature, A+ can be used as a supplement to the product selling point.
ST: After you have optimized the title and five points, the role of ST is to supplement keywords and to repeat the previous main words to further strengthen the association between the product and keywords.
If there is no problem with the image, then the optimization will take 1-2 days. If there are major problems with the image, the optimization of the image and title will be prioritized. Because the connection has been on sale for half a month, the flow cannot be interrupted for too long, otherwise it will be difficult to save.
I hope the owner can save the link as soon as possible, let the link go on the right track, and sell it quickly
Robinro - More than 10 years of cross-border e-commerce operations 1. You can only understand the pitfalls if you have stepped into them yourself. If you think about it with the underlying logic, you will understand. If he is really that good, why doesn't he do it himself instead of operating it on behalf of others?
There is no reason why so much money is spent on advertising but only 3 orders are generated. This is too amazing. It's just nonsense.
2. There is no shortcut. You should push the product step by step. For new products that are quickly promoted, we need to see how they survive. Unless they have a brand effect and their own brand has a certain weight, if they are new brands, they will be easily spoofed by competitors if they want to become a big player in one go. Therefore, you should calm down and do a good job of category analysis. Dig deep and find a point that you can break through. Then, conquer it bit by bit and accumulate your own link weight and keyword weight.
3. For products like this with a high average order value, it is important to find accurate keywords and invest in accurate keywords so that the money is spent meaningfully. Because the conversion rate for this average order value is usually not very high. If you have a large budget, you can test keywords on a large scale and keep the ones that perform well. However, the promotion cost will be very high, so you still need to make a plan. You need to consider the capacity of this category, whether it is worth investing so much budget, and whether it is possible to make a profit later.
4. With high customer unit price, you can cooperate with external parties and find a few vertical bloggers with tens of thousands of fans to lead the way.
Jack's cross-border journey - 10 years of cross-border experience, proficient in cross-border operations and growth
Your description is incredible: You said you have a store and profitable links, so you should be very familiar with Amazon's strategy. But from your subsequent statement, I feel like you are a complete novice!
Why do we send goods worth 100,000 yuan to the warehouse all at once during the product testing stage?
If you are not sure, do not warehouse in large quantities. You must test with a small cost, and ship 30-50 pieces. If they sell well, you can replenish the stock in time. If they cannot be sold, you can stop the loss in time. A small ship is easy to turn around. This principle must be remembered!!!
From your description, it seems that the product you make is in a familiar category and has already made a profit. Please ask yourself, do you know enough about this category? How big is the market demand? What is the competitive environment? Are there any opportunities for new products? How are new products promoted? What are the costs?
Then you think about your product advantages, what kind of strategy you are going to use, how much money you are going to invest, and what BSR position you are going to strive for? Only after you are fully prepared can you increase your chances of winning!
There are many service providers on the market, and their quality varies. You can refer to their opinions, but the most important thing is to form your own set of strategies!
I don't understand anything -10 years of Amazon operation experience I was taken advantage of by Chunchun.
The advertising fee is about 3K. I have only issued 3 advertisements. The unit price of the product is 60-90 USD. Even if the unit price is 100 USD,
Advertising fee is 3k, advertising sales are 300, and acos is 100% for production. Is it 3k RMB here?
After promoting for half a month, they said the category was too popular. This shows that there was no market research. This is not a reasonable promotion rhythm at all. Before the promotion, I did not understand how to formulate the promotion process.
We're going to change our product launch next week. The goods are over there, so you can't change them just because you want to.
To improve the current situation, we need to address multiple issues including market research, keyword analysis, product advantages, strategy confirmation, advertising layout, promotion methods, etc.
Just looking at the ads, we can only tell what is wrong, but it is still difficult to determine how to adjust them.
Anonymous user Let me briefly talk about my thoughts, and say something nutritious:
1. Since you are familiar with the category, you should also be familiar with the advertising strategy for the product. If you have not received many orders after promoting the product for half a month, the reasons may include: the competition in the category is fierce, your price is too high, or you have too few reviews (too many reviews of competing products).
The first method to break the deadlock is to lower the price, widen the gap between the price and that of competitors, use the profits to lower the price, increase sales first, and then adjust the price after the number of reviews goes up.
2. Your comments. Since you have sold products in this category before, do you have any unused links? If there are any reviews, you can merge them directly. In addition, you have 18 ASINs. Report the five most popular ASINs to VINE. Generally, one ASIN can get 20 comments. Increasing the number of comments can improve conversions.
3. For products, the click-through rate of the main image is very important. You can check whether the click-through rate is normal.
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