Sales on the first day of Membership Day reached 6.4 billion US dollars, and Suntech’s stock price rose by 115.11% on the day of listing!

This year, Temu, Walmart and other platforms have been competing for traffic and have launched various promotional activities before Amazon Prime Day to attract consumers' attention. Sellers are also very anxious about this, fearing that Prime Day traffic will be seriously diverted, thus affecting sales. However, the promotion data of the past two days shows that Amazon's e-commerce position is still very stable~

It is learned that Adobe Digital Insights data shows that Amazon Prime Day's first-day sales reached US$6.4 billion, an increase of 5.96% compared with last year, making it the largest online shopping day in the United States so far in 2023.

Moreover, compared with the average daily sales in June 2023, online sales of multiple categories have soared, among which the sales of home appliances are particularly noteworthy, increasing by 37%, ranking first . Toys, clothing, and electronic products followed closely, increasing by 27%, 26%, and 12%, respectively.

The overall situation of Amazon Prime Day shows a good trend. So what is the actual situation of the Japanese, European and American sites that are highly concerned by sellers?

It is reported that the Japanese site where the activity started first had a small splash on the first day, with a small number of sellers receiving a surge in orders and showing off their performance reports, but it has seemed relatively calm in the past two days.

The European site performed generally, not as well as the US site. According to data released by Adobe Analytics on July 12, Amazon UK's sales on the first day of Prime Day reached 581 million pounds, 1.3% higher than the first day of Prime Day last year , a small increase.

In comparison, the US site performed well overall , and there were more sellers with explosive sales than those in Japan and Europe. "The US site is pretty good, with orders five times the usual amount"; "The new categories performed better, and have already reached the top few positions."

However, some sellers with explosive sales said that if they did not increase the price, they would not receive many orders. The sales volume this year is similar to that of last year, but the average order value has been increased, so they can only reduce the price to maintain sales. Not only that, as the orders are soaring, the advertising fees are also burning like crazy.

However, it was also observed that on the last day of Prime Day, traffic to sites such as the United States, Europe, and Japan generally declined, and orders also decreased compared to the first day . Many sellers expressed regret: "The first day's data was good, but it was cut in half today"; "It tripled yesterday and 1.5 times today."

It is worth noting that during Prime Day, other platforms were also holding their own discount activities in full swing, competing at the same time, and Amazon's Prime Day can be said to have broken through the siege:

• Temu: Temu Week, known as the biggest promotion of the season, is underway with many categories on sale.

• Walmart: It’s holding a multi-day “Deals for Days” event, offering discounts on everything from electronics to fashion to home goods.

• Target: Target’s “Deal Days” is another event that offers exclusive deals on popular products.

• eBay: Joined the "Snatch" event, offering discounts on a variety of products across all categories.

▲ The picture comes from Temu official website

After two days of promotion, the morale of many sellers has been boosted , allowing everyone to see the dawn of hope in the darkness of economic inflation, consumption downgrade, and backlogs of competitors such as Temu.

Not only that, sellers also posted their "report cards" during the event in the communication group, communicating with each other and sharing their experience of explosive sales. However, a screenshot of sales exceeding 300 million shocked many sellers. One seller said, "I was very happy that I had a small explosion, but looking at others, I suddenly became anxious."

The seller who posted a screenshot of sales of 300 million yuan said, "This membership day can be said to be the best in recent years, better than 2020 and 2021," and said that his company sold nearly 300 million yuan in one day. Not only that, the seller also said that "it's just one of their accounts" and even "the sales of this store have already started to select houses."

As soon as this news came out, it swept the entire cross-border circle. However, according to relevant sources, the screenshot did not show the complete picture. The picture showed one year's sales, not one day's.

At noon today, a big boss was found to have quietly posted his first-day sales performance on Prime Day in the seller communication group. The screenshot showed that the store's sales on July 11 exceeded 30,000, and the total sales were nearly 5.7 million US dollars .

▲ The picture comes from the AMZ1 23 seller communication group

In addition to the surprises brought by Prime Day, the cross-border sales launched on the same day as the PD event also attracted much attention.

It is learned that on July 12, the cross-border e-commerce giant Savitech was officially listed on the Shenzhen Stock Exchange Growth Enterprise Market , with a public offering of 40.1 million shares. It is understood that Savitech was established in 2012 and is one of the well-known "Four Young Masters of South China City" in the cross-border e-commerce industry. Its sales platforms include third-party e-commerce platforms such as Amazon and eBay, as well as vertical category self-operated websites such as SHESHOW. Its main categories include clothing accessories, sports and entertainment, department stores and home furnishings, etc.

According to the latest prospectus released by Suntech on July 7 this year, in the first half of 2023, Suntech Times expects its operating income to reach 2.838 billion yuan to 2.994 billion yuan , and its net profit attributable to parent company shareholders to be approximately 146 million yuan to 166 million yuan, both of which have increased compared with the same period last year.

On the day of listing, the closing share price of SDG Times was 43.99 yuan, up 115.11% on the first day . After the listing, many sellers called it the "first stock in Guangdong" in the cross-border e-commerce sector of the A-share market.

As a traditional e-commerce company that uses Amazon and other platforms as its main sales channels, the future development of Savi Times after its listing is also exciting. We will continue to pay attention to it and bring more news to sellers.