What is Amazon Attribution? Review of Amazon Attribution

introduce

Amazon Attribution will give sellers a visual representation of how advertising on different channels influences buyers to discover, research, and purchase their products on Amazon, including understanding which types of publications perform better than others, which audiences are more likely to convert, and which media placements get the greatest returns.

Provide indicators

Detailed page views, purchase rates, sales

Target customers

Amazon Attribution is currently available to professional sellers enrolled in Amazon Brand Registry (U.S. only), vendors, and resellers selling on Amazon.

Supporting Countries

Specific functions

1. Measure functionality

Sellers can use Amazon Attribution to analyze the effectiveness of each advertising channel and understand the impact of advertising in each channel on sales.

2. Optimize functions

Amazon Attribution will report the performance of each advertising channel based on the needs of sellers, enabling sellers to maximize sales growth (in-flight optimization) by continuously optimizing key variables in advertising.

3. Planning function

Sellers can use Amazon Attribution to review the performance of each advertising channel, analyze relevant Amazon audience segments, and plan future marketing strategies to maximize return on investment.

How to Join

Amazon Attribution is currently in beta and only a limited number of users are allowed to participate in the beta program. You can request free access to the beta program by submitting the form on its website (https://www.amazon.com/adlp/amazonattribution?tab=SignUpForFree).

Registration steps

1. Suppliers fill in this registration form. Sellers log in to the seller platform and register.

2. After creating your account, log in and add the products whose conversion rates you want to measure.

3. Generate tags for each of your marketing strategies.

4. Use tags in search ads, social ads, display ads, video ads, and email marketing.

Case

Amazon Attribution helped Premier Nutrition tailor its advertising strategy and drive sales growth on Amazon in Q4 2017.

After implementing the new measurement solution, the brand was able to optimize its media strategy across channels, resulting in a 96% increase in sales, 1% quarter-over-quarter, and a 322% increase in sales, 2x year-over-year.

FAQ

1. What types of media can be measured?

Amazon Attribution can measure non-Amazon Advertising media such as search ads, social ads, display ads, video ads, and email marketing.

2. How much does Amazon Attribution cost?

Currently, there is no cost to use Amazon Attribution.

3. What key metrics are provided in Amazon Attribution?

Amazon Attribution reports include standard traffic metrics such as impressions and clicks, as well as Amazon conversion metrics such as product detail page views, items added to carts, and purchases. These reports are available through downloadable reports and in the platform.

4. Can I invite more users (such as my agency partners) to use my Amazon Attribution platform?

Yes, you can grant permissions to users directly in the platform. Select Admin in the top navigation bar, then select User Management to add users.

References

• 1. Amazon Attribution: Real-time tracking of customer purchases to reduce traffic waste: Baijiahao [cited on 2019-09-01T16:00:00.000Z]