Dear sellers, do you feel anything about Amazon’s Black Friday?

Many students who signed up for Prime exclusives will find that the exclusive discount actually started at 12:00 local time on the 26th. In addition, many sellers who signed up for exclusive events reported that although the event was running, there was no Prime exclusive sign at the front desk.

It turns out that if you are not logged in at the front desk or the buyer account you logged in with is not a Prime member, you will not be able to see the exclusive discount deal sign . You can only see a line of small gray words under the product that say "Join Prime to Save $xx on this item."

Only when the logged-in buyer account is a Prime member can you see the bright red Black Friday Deal logo for the promotional products.

In addition to exclusive discounts, paid deals such as LD and 7 Days will display a red deal logo on the search results page and product details page.

This situation is different from Prime Day, when exclusive offers and LD were displayed the same way, and both members and non-members could see the blue product deal label.

If you have to become a member to see the deal label, then the effect of the Black Friday exclusive discount will definitely be greatly reduced, and it may not be as effective as the event coupon . Whether you are a member or not, you can see the green coupon label.

Overall, the sales growth on Black Friday in the US site is definitely still there, especially the sales growth of the top sellers is obvious, while the growth of small and medium-sized sellers is not much. The sales of some small sellers on Black Friday are not as good as usual, and it is obvious that the traffic and orders have been snatched away by the top sellers.