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There are many factors that influence consumers’ perception of a brand, and packaging design is one of them. Product packaging is ultimately the way to present the product, which greatly affects consumers' views on the product. Stylish and simple packaging can leave a better impression on consumers than shoddy packaging. On the other hand, product packaging can tell a brand story, and sometimes consumers can tell the value or quality of a product just by looking at the packaging. Good product packaging is more likely to stand out from the competition, so packaging design is also an important bargaining chip. Many sellers think that packaging is a small part of their business and often don’t pay much attention to it. But in fact, packaging is an important part of your service marketing strategy and should not be taken lightly. This article will guide you through the process of creating quality packaging design to better showcase your brand and boost product sales. 1. Key points of packaging design
Product packaging design involves many aspects, including: color, appearance, size, shape, box, bag, packaging and material, etc. Before you start deciding to design product packaging, you should do some research in advance.
The following are the four most critical points that affect packaging design : - Product audience : You need to understand who your audience is, what they want from this type of product, and what kind of packaging will attract them.
- Brand connotation : What kind of concept do you want your brand to bring to consumers? If your brand emphasizes the natural ingredients of the product, then it may be suitable to use environmentally friendly and simple packaging.
- Brand design : Do you already have your own website, brand name or logo? Choosing product packaging that is suitable for brand design will benefit your brand.
- Industry trends : You need to understand what your competitors are doing and what the packaging standards are so that you can find outstanding packaging designs. But sometimes it is best to learn to adapt to circumstances. For example, if consumers want shampoo to be packaged in bottles instead of bags, you may need to consider it.
2. Product packaging type
There are three types of product packaging, depending on what you sell and how you ship your product. Here are the three main types of product packaging: The packaging of the product itself First of all, you must package the product itself to protect the goods you sell. Just like shampoo needs bottles, candies need candy wrappers, and earrings need boxes, the products you sell also need product packaging. In addition, the product packaging should also include the product's label or tag (if any). The packaging of the product itself is of utmost importance. When the goods are placed in the store, the product packaging must be able to attract consumers. Therefore, the product packaging must be both practical and beautiful. If you are distributing your product to consumers, what packaging should you use? If you are selling your candy wholesale to boutiques or local vendors, what packaging should you use?
Product packaging is the packaging used to transport products. Usually there are mailer boxes, plastic covers and stickers . Good product packaging can leave a good first impression on consumers. The inner packaging of a product is the material used to protect the first layer of packaging. The inner packaging includes shredded paper or foam padding, a box, and instructions for use . The most important thing about product inner packaging is that it should be practical . For example, glass bottle lotion should be packaged in a cloth bag or paper bag, and then shredded paper should be added to the box to protect the product. The above three types of packaging can be branded to make your packaging more uniform, create a brand image that is both reliable and professional, and bring consumers a good shopping experience. Here are six things you need to keep in mind when designing your product packaging:- The product title should be added to the packaging;
- Add copy that accurately describes what the product is: this could be a simple slogan or a paragraph about the brand;
- Add product use and care instructions: for example, this garment should only be hand washed;
- Add product images: including your brand logo and any unique product designs;
- Add necessary information: Some products or sales regions require safety labels, nutrition labels, barcodes, etc. Sellers should carefully confirm whether the products they sell should carry this information;
- Add required product information such as the product batch number. If the number changes significantly, make sure there is a place on the packaging to place the new batch number.
4. Product packaging design steps Conduct market research in advance. As mentioned earlier, you need to understand who your audience is, what the market trends are, and what your brand stands for. Market research and competitor research are very important, and if you don’t have an audience yet, developing an audience persona is also necessary.
Branding and packaging go hand in hand, remember that. Select product packaging type Before you make any further decisions, determine what type of product packaging you might want. Types of product packaging include: Please select a package that meets all of the following criteria:- Comply with industry standards
After choosing the exact type of packaging, the next thing to consider is other factors of packaging.
In order to deliver products safely to consumers, transport packaging must not only be practical but also aesthetically pleasing . The packaging should be suitable for transportation and also improve the consumer's shopping experience. For example, the mailer box shown below: You may also need to purchase branded shipping cartons and tape. Additionally, you may need nesting sleeves or fillers such as foam or shredded paper to ensure your products reach consumers safely. (The picture shows the mailer insert box) You can hire a professional designer to help you design the inner and outer packaging, saving time and effort. Be clear about the color scheme, images, and overall design you’ll use. It’s important to describe exactly what your product is so that consumers aren’t confused . Remember to add all the necessary information to your packaging, including product batch numbers or safety information. Alternatively, many printing service companies provide packaging design services to help you simplify the process. You only need to tell them your requirements and they can provide you with more professional services. After the packaging design is completed, you need to take it back and check it carefully, such as the copy, and make sure it fully meets your requirements and expectations. Once you have finalized your design, you can ask for feedback from those around you . Ask experienced colleagues in the e-commerce or retail industry, or friends who are interested in your design. If possible, ask your target audience, their opinions are very important. Next you need to find a printer to start printing your packaging. Depending on your needs, the following are all good choices:- Sticker : Suitable for printing product packaging labels , which are affixed to the outside of boxes or cans;
- PrintingForLess : Suitable for printing customized candy wrappers, gift card sleeves, waistbands, hang tags, folding cartons and boxes, etc.
- Lumi : Suitable for tape, handkerchiefs, bubble wrap, laminating bags, cloth bags and envelope covers.
Many printers can produce a prototype preview before mass production to avoid greater losses. 5. Case study of high-quality product packaging design Next, we’ll look at a few successful packaging examples to draw inspiration from.
Skinfood by AB is an Etsy store that sells organic, handmade, and natural beauty products . Their packaging is so beautiful that it helped them get in touch with Whole Foods in part because of it.
This small brand has beautiful packaging that makes people feel authentic. The simple white label carries the brand name and product name prominently, as shown below: The brand uses branded packaging tape on the outer packaging of its products and brown shredded paper on the inner packaging to ensure the safety of all products. At the same time, the packaging materials used are natural and environmentally friendly ingredients , which is in line with its brand connotation. Rockin' Green's product is a powdered laundry detergent , not a liquid one, so it comes in a bag instead of a bottle, and it also comes with a spoon. In addition to changing the product packaging, the brand also clearly informs consumers about the product type on its product packaging bags. The brand name ( Active Wear ) is displayed in large and bold fonts , and "90 loads" is displayed in bright green in the upper right corner. In addition, the product does not contain harmful ingredients and information such as product benefits are also presented on the packaging. Such packaging is excellent whether it is used for online or offline sales. The packaging of this brand is quite creative and I believe it can bring you some inspiration. The brand sells environmentally friendly recycled paper, including toilet paper, face towels, and handkerchiefs . Its brand copywriting is precise and humorous, which can also be seen in their packaging. Each product is wrapped in bright tissue paper with eye-catching and interesting patterns . But what is even more creative is the outer packaging, which also has interesting copywriting, saying that the product batch number on the box is your lucky number , which makes consumers feel excited when unboxing. Just for this outer packaging, consumers may buy the whole box at once. Product packaging design is obviously an aspect that sellers need to pay attention to. It can even determine the success or failure of a brand. Good product packaging is both cost-effective and beautiful, and it is in line with consumer preferences. Compiled by ✎ Mary/ Original article: https://www.oberlo.com/blog/product-packaging statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained. |
