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▶ Video account attention cross-border navigation According to the latest research from Marketplace Pulse, American sellers have been increasing their market share on Amazon for more than a year, reversing the trend of being dominated by Chinese sellers for many years. It can be seen that in recent years, the share of Chinese sellers in Amazon's global market has been gradually decreasing, and some sellers have begun to withdraw from Amazon. The epidemic blockade, supply chain problems, seller closures and Amazon FBA inventory restrictions have become the main reasons for this phenomenon. On the other hand, the platform's increasing service fees and increasingly stringent regulatory policies have also become a major incentive for many sellers to leave Amazon. "Amazon seems to be leaving less and less space for Chinese sellers." This kind of speculation is not without reason. When the account blocking wave broke out last year, Chinese sellers were the first to bear the brunt and suffered particularly heavy losses. So far, there is still no hope of recovering the frozen funds and blocked stores. However, there have been reports recently that a Shenzhen big seller has gained the upper hand in the lawsuit with Amazon and successfully unfrozen the frozen funds. Amazon lost the case! Shenzhen seller successfully unblocked the frozen funds Last May, Amazon banned accounts, and everyone from the top sellers to small and medium-sized sellers were unfortunately defeated. According to official data, this ban involved nearly 600 brands and more than 3,000 accounts of domestic sellers. In this catastrophe, many leading companies suffered serious damage. For example, Youkeshu had its store funds frozen for about 128 million yuan and a total of about 400 sites blocked. Tongtuo had 54 stores blocked, involving frozen funds of about 41.43 million yuan. After the incident broke out, big sellers filed complaints with Amazon, demanding the unblocking of their blocked stores and frozen funds, but no significant results were achieved. The account blocking also directly affected the business performance of big sellers, causing their profits to evaporate significantly. It is learned that Amazon has always been very tough on account blocking. Once "caught out", there is little room for appeal. Many sellers have repeatedly submitted information but have been repeatedly rejected. However, according to recent reports, a Shenzhen seller has gained an advantage in the game with Amazon. It is reported that a Shenzhen seller had its brand banned and all funds frozen by Amazon last year. After submitting the appeal materials as required, it was still told that the ban would not be lifted. In desperation, the big seller hired a team of lawyers to apply for arbitration at the U.S. Arbitration Commission. Just a few days ago, the U.S. emergency arbitrator made a preliminary ruling: Amazon shall pay all arbitration and other fees, including emergency procedures and main procedures. In the end, the big seller successfully turned the tables and recovered the store funds that were frozen by Amazon, but the blocked account has not been restored yet. There are more than one similar cases. Not long ago, another Shenzhen seller also won the lawsuit against Amazon, and the arbitrator ruled that Article 2 of the Amazon agreement that froze the seller's funds was invalid. From a rational point of view, it is understandable that some sellers who are indeed involved in violations have been banned, but Amazon's punishment method of freezing all funds is also lacking sufficient basis. The success story of the seller mentioned above is undoubtedly a shot in the arm for many sellers affected by the ban wave, and they see the dawn of unfreezing funds. The invasion of the account blocking wave caused many big sellers to experience huge shocks, and some even still suffer from the "aftermath of account blocking". However, there are also big sellers who go against the tide and break through strongly under this situation. Net profit increased from several million to hundreds of millions, Shenzhen sales broke through strongly! It is learned that the Shenzhen Stock Exchange's ChiNext Listing Committee is scheduled to hold a listing committee review meeting on March 29, 2022, at which time the ChiNext IPOs of companies such as Shenzhen Huabao New Energy Co., Ltd. will be reviewed. Huabao New Energy was established in 2011. It is mainly engaged in the research and development, production and sales of lithium battery energy storage products and their supporting products. Its main industries are portable energy storage products and power banks, as well as solar panels and related accessories that can be used with portable energy storage products. According to the prospectus it released, Huabao New Energy achieved revenue of approximately 970 million yuan in the first half of 2021, and net profit attributable to the parent company's owners was approximately 161 million yuan, a significant increase compared with previous years. It can be seen that in just a few years, Huabao New Energy's net profit has leaped from several million to over 100 million yuan. So how did it do it? 1. The rise of the portable energy storage market In recent years, the sharp increase in demand for outdoor travel and emergency preparedness at home and abroad has opened up a broad market for portable energy storage products. As Huabao New Energy's core product, the sales of portable products during the reporting period were 63.9812 million, 251 million, 893 million and 781 million yuan respectively. 2. Simultaneous efforts at home and abroad Huabao New Energy has deployed domestic and overseas markets through the two major brands of "Jackery" and "Dianxiaoer", and online coverage includes Amazon, Japan Rakuten, Japan Yahoo, as well as third-party e-commerce platforms such as Tmall and JD.com, achieving sales in many countries around the world including China, the United States, Japan, and the United Kingdom. In the search lists of these e-commerce platforms, Huabao New Energy's brands lead in the search popularity of portable energy storage product keywords. Since 2020, they have been continuously selected as Amazon Best Seller and Amazon Choice. 3. R&D first, focus on innovation Huabao New Energy attaches great importance to R&D work, regards technological innovation as the core competitiveness of the company's development, and continuously invests in the R&D of new products and technologies every year. It has mastered a number of core technologies in the fields of software and hardware facilities, structural design, etc. in the field of portable energy storage products. At present, it has mastered 119 domestic patents and 66 foreign patents. On the other hand, in terms of business model, Huabao New Energy has developed an innovative M2C model after years of exploration, that is, as a manufacturer, it sells its own brand products directly to global consumers. However, despite Huabao New Energy's rapid development, it also faces certain operational risks. 1. Highly dependent on third-party platforms 2. The product structure is relatively simple 3. Inventory management risks ▶ Video account attention cross-border navigation 4. Product development challenges
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