North American online shopping statistics are out! Which categories are most worthy of attention?

The COVID-19 pandemic has boosted the development of the North American e-commerce market. In 2021, U.S. e-commerce sales increased by 45%, accounting for more than 25% of overall retail sales. The pandemic has also changed consumers' online shopping habits. In order to better capture the needs of North American consumers, sellers need to understand consumers' latest shopping trends.

US Online Shopping Statistics and Trends

Here are some statistics on online shopping by U.S. consumers:

Online shopping accounts for nearly two-thirds of all consumer spending;

75% of Americans shop online;

60% of Americans shop online more than once a month;

In 2020, Americans spent $435 billion on online shopping;

By 2025, there will be 290 million online shoppers in the United States;

About half of Americans prefer offline shopping but prefer the convenience of online shopping;

The proportion of online shopping among young people aged 22 to 37 reached 50%;

Online shoppers prefer debit and credit cards, while Generation Z prefers smartphone payments;

Generation Z accounts for 45% of all online sales.

Online sales of toilet paper, wet wipes and cold and flu remedies surged, while sales of home fitness equipment increased 55%.

Canadian Online Shopping Statistics and Trends

Here are some statistics on Canadian consumers shopping online:

By 2020, more than 2 billion people will shop online;

At the end of 2019, Canadian e-commerce retail revenue exceeded $1.9 billion.

In 2020, 39% of internet buyers were between 50 and 70 years old;

In 2020, 30% of Canadian teenagers shopped online;

In 2020, 15% of Canadians purchased a “toy” product.

70% of consumers use Amazon.ca to shop online;

Nearly 75% of Canadian customers expect to shop a lot online on Black Friday.

In terms of online shopping fraud data, less than 20% of Canadians believe that online shopping is less safe than traditional retail, while the figure in the United States is 13%. This shows that consumers are more willing to shop online.

Overall, these online shopping data from Canada and the United States show that the amount of online shopping in North America is increasing, and the epidemic has accelerated this process.

Editor✎ Ashley/

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