How to run white hat advertising on Amazon?

💥Want to operate in compliance with Amazon and maximize the advertising effect through white hat tactics? Today, we will share with you a super detailed Amazon white hat advertising strategy to help you break through operational bottlenecks and improve sales performance!

🎯Accurately grasp the core of advertising

• Are you confused about new product promotion? ACOS is too high? Here are the practical experience shared by many senior sellers, from keyword flow to ACOS control, and all-round analysis of the key points of white hat advertising.

🎯 Comprehensive analysis of keyword strategy

• Keyword source expansion : no longer limited to conventional channels, in-depth mining of Amazon backend recommendation words, brand analysis keywords, use of ASIN reverse query tools and competitor tracking, while using third-party software, combined with product features to combine keywords, you can also parse out high-value keywords from the category TOP100 title selling points.

• Keyword screening and optimization : Through the cycle of running words - data optimization - re-delivery, we can accurately screen out keywords suitable for products. Based on the advertising data, we can expand synonyms horizontally and add detailed words vertically to ensure that keywords are highly relevant to products and have high conversion rates.

🎯Diversified advertising strategies in action

• Use different matching methods : According to the size of keywords, precise matching promotes precise long-tail words, phrase matching expands long-tail words, broad matching increases medium-sized words, reasonably selects the median bid of the recommended bidding, gives priority to the fixed bidding mode during the new product period, and improves keyword rankings.

• Optimize the layout of advertising campaigns : precise long-tail keywords and core keywords are placed in separate advertising groups to avoid budget competition; automatic ads are grouped by matching type to facilitate analysis of search term optimization; formulate personalized advertising strategies based on different product characteristics, such as average order value and competition intensity, such as targeting small electronic products with precise phrases first, and using flash sales to increase the weight of toy products.

🎯Continuously optimize advertising effects

Real-time data monitoring and adjustment : Pay close attention to data indicators such as exposure, clicks, conversions, ACOS, etc., and accurately locate the causes and take effective measures for problems such as low exposure, low click-through rate, low conversion rate, and high ACOS, such as optimizing title keywords, adjusting pricing strategies, improving product page quality, and reasonably controlling prices.

• Collaborative promotion inside and outside the site : set up coupons and participate in flash sales on the site, and cooperate with celebrity posts, FB group posts, continuous addition to wish lists, etc. outside the site to improve product traffic and sales in all aspects.

This guide covers the wisdom of many sellers. Whether you are a novice or a senior operator on Amazon, you can gain valuable insights from it.