Amazon has integrated high-end gameplay, and new products can easily increase sales!

As we all know, new products face certain challenges when they are launched, so adopting different strategies can help new products get off the ground quickly during this critical period. Usually, before launching a new product, we will analyze the titles, main pictures and other information of well-performing competing products in the market and prepare 2-3 different plans. Then, we may spend time conducting market research to determine which title, main picture, etc. are more attractive.

Next, we will optimize the product list and conduct regular evaluation, review, advertising, etc. However, if your new product is launched at a time when market competition is fierce, or if products launched at the same time as other sellers trigger traffic competition, your traffic may flow to other products, and it will be difficult for new products to stand out.

In this case, we can adopt a different strategy. Assuming that you have 1,000 units of your new product in stock, you can create 5 different product links under the same Amazon account, each with 200 identical products. Then, make sure that the main image, title, price, and product description of these 5 links are slightly different.

After making these adjustments, use your regular promotion methods to promote these 5 links. You may find that 1-2 of the links perform well. Then, you will find that the data of these 5 links are very different. One may have a high exposure rate, another may have a high conversion rate, and another may have a high click-through rate.

Based on these different performances, you can choose to use the title of the link with high exposure, the main image of the link with high click rate, and the price of the link with high conversion rate. After merging them into one link, you have a link with a good evaluation basis, which can be promoted more easily.

In fact, this is equivalent to having five sub-entities in one link. For example, if we promote these five links at the same time from 10 pm to 10 am Beijing time, Amazon's system will identify them as five new links at the same time. During the new product period, Amazon will choose 1-2 links to tilt traffic, which will trigger the platform's traffic siphon effect, attracting natural traffic and free traffic from other sellers, thereby improving the performance of the link.

Of course, this only provides a different new product promotion strategy. The specific strategy still depends on your product and promotion method, and there may be a promotion method that is more suitable for you!