Six tips to help you create beautiful Amazon product videos!

Videos on product pages are mainly divided into two categories: marketing videos mainly introduce products to consumers, while product explanation videos introduce the details of the products. The former is responsible for stimulating consumers' desire to buy, while the latter mainly guides consumers with purchase desire to place orders.

When making a product video, including the following 6 key points will help you get twice the result with half the effort.

1. Use concise content . Each product has its specific function. The video should describe the product truthfully, make it clear what needs the product can meet, avoid exaggeration, and keep the time within one minute. This will attract more consumers to watch.

2. Eye-catching opening . Consumers often have limited patience, so the beginning of the video must be attractive enough. Therefore, you should first explain the main functions of the product to guide consumers to continue watching. For example, Unroll.me’s one-minute video opening about its email organization app is very attractive.

3. Discuss pain points . Every product probably solves at least one pain point, and a good product video will discuss both the problem and the solution. For example, a product video for no-laces shoes could start with someone being annoyed by their shoelaces frequently coming undone, or someone even tripping over loose shoelaces. However, avoid discussing too many pain points, and focus on the most common ones.

4. Avoid being boring . No one likes to watch boring videos, which is why many professional product videos have background music. Therefore, sellers should avoid boring videos by adding appropriate background music and voice product introductions.

But it is known that as many as 85% of Facebook users turn off the sound when watching videos. Because when people watch videos during work, the sound is not good. For this audience, subtitles can be added to encourage them to click to buy.

5. Use clear calls to action . Sellers can include clear calls to action in their videos, which can be done by embedding specific instructions or clickable icons.

6. Use persuasive content . Product video content should resonate with consumers. Emotion is the driving force behind many purchasing behaviors, so it is necessary to clarify what is most important to consumers.

Funny videos often work better. Vat19, a website that sells unique novelty products, relies on homemade funny videos to sell everything from jelly beans to 26-pound gummy bears. Vat19 also posts its product videos on social media and YouTube, both of which include ordering instructions and promote the brand.

Using product videos to show people's neglected problems can be very effective in selling products, as PhoneSoap did in a simple animated video. We all know that mobile phones are dirty, but we rarely clean them in real life because it is troublesome to wipe them with liquid or other cleaning agents. Even if you don't read the product description carefully, just watching the video will make you want to buy it.

Demonstrating the product in action can make the video more convincing, and can also be aided by close-ups, 360-degree perspectives, and moving music. SodaStream has produced several 14 to 30-second product videos in this way, all of which have received very good responses.

Product pages with marketing videos are more attractive. If you are using product videos for the first time, it is best to choose a group of popular products first, and then focus on relatively niche high-quality products. Be careful to avoid time-sensitive information, such as coupons with expiration dates. It is best to keep the video playing for a long time to maximize profits.

Text✎ Zhu Lingxia/