Indonesia kicks off National Online Shopping Week, with expected transaction volume reaching US$805 million

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Indonesia kicked off a "National Online Shopping Week" on Wednesday to encourage consumption after the government tried various measures to encourage spending amid sluggish consumer spending. More than 70 e-commerce platforms, including Tokopedia, Lazada and Shopee, participated in the event.

Indonesian President Joko Widodo also participated in a TV show to promote the online shopping event. Indonesia hopes to replicate the grand occasions of "Cyber ​​Monday" and Singles' Day to stimulate consumption.

Consumer spending accounts for more than half of Indonesia's gross domestic product, which shrank more than expected in the first quarter and the government has cut its growth forecast for this year to 4.5%-5.3%.

Ramadan will last until May 12, and the week before the end of Ramadan is expected to be Indonesia's busiest shopping week, with many people placing orders before Eid al-Fitr (May 13).

The Indonesian E-Commerce Association said that its members, including Lazada, Shopee, Tokopedia, Blibli and Bukalapak, will provide free delivery during the shopping week, as well as various benefits such as cash back and discounts.

Indonesia's trade ministry estimates that transactions during the shopping festival could reach 11.5 trillion rupiah ($805 million).

Evelyin Wu, general manager of Genie, a Southeast Asian e-commerce service platform, said that GMV during Ramadan this year will increase by 30% compared with before the festival. Genie estimates that 150 million users in Indonesia have downloaded an e-commerce app on their mobile phones.

Compile ✎     Mary /DNY123

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