Breaking news! The account of a seller with annual sales of 10 billion was blocked, and the link became a dog! Maybe it is related to the evaluation?

On the eve of the May Day holiday, the closure of Paton's main brand Mpow was widely circulated in the cross-border circle. More than a week has passed, and its account has not been restored. Now another new big seller has suffered.

This morning, some sellers discovered that the main Amazon store of a Shenzhen cross-border sales company was closed, and all its product links were turned into dogs. When entering the relevant categories, the corresponding products could no longer be found by clicking.

This explosive news also attracted the attention of many people. Sellers were discussing it enthusiastically. Some speculated on the reason why it turned into a dog, some were worried about the big-selling stores, and some sellers hurriedly checked whether their stores were safe.

▲ The picture comes from the seller group

It is understood that the link-changing incident occurred in one of the main accounts of the best-selling Amazon store. Currently, only two product links are intact, and the links of some small accounts that follow suit are still there, while the rest of the products have all been changed.

It is reported that the big seller is one of the four young men in South China City and has now grown into one of the leading companies in the field of cross-border e-commerce.

As a cross-border seller, the serious consequences of the main account being blocked can be imagined. The company has also noticed this anomaly and started to take measures. It is understood that the seller has submitted a complaint to Amazon regarding the link change incident, but it is not clear when it will be restored.

Regarding the reasons why the popular store was closed, sellers have three main speculations:

1. Amazon settles accounts with customers for being caught for fake orders

It was rumored online that Paton’s account was blocked because of its evaluation behavior, and now this big-selling incident has once again triggered discussions among sellers about evaluation.

Some sellers speculated that the incident of the best-selling links being turned into dogs was mostly due to reviews . Amazon always likes to settle scores after the event, so now it has turned all its product links into dogs.

▲ The picture comes from the seller group

There are also sellers who revealed that Amazon has acquired a domestic company that specializes in reviews, and then used this company to catch people who make fake orders through reviews in China. In addition, the buyer accounts used by big sellers for reviews have basically been marked by Amazon, and any store that has orders placed by these accounts will be strictly investigated by Amazon.

▲ The picture comes from the seller group

Another speculation is that the store closure incident is related to the distribution operation model.

2. Amazon trends and policy changes begin to crack down on wholesale sellers

Some sellers said that Amazon is suppressing the distribution-type stores and store group models, which is why the Amazon accounts of major cross-border selling companies have encountered problems one after another recently.

▲ The picture comes from the seller group

3. Other reasons

Another seller revealed that the incident was related to the cooperation between the big selling company and an internet celebrity. Because the company threatened an American internet celebrity blogger and forced him to change his one-star bad review to a five-star good review, he sent an email to the person and was sued by the person and the case was taken to court.

Although it is still unclear what the real reason for the link-turned-dog incident is, the experience of this Shenzhen big seller has also made sellers uneasy. When asked about their views on the matter, the sellers all used the word "terrible" to describe it, fearing that such a thing would happen to them.

▲ The picture comes from the seller group

Looking at the recent cross-border dynamics, Amazon's thunderous momentum in reviewing big-selling accounts has not cooled down at all. Instead, it has become more stringent, making cross-border sellers nervous, wondering who will be the next target of Amazon's "ban".

▲ The picture comes from the seller group

Protecting your account is the first prerequisite for operation and sales. According to Amazon's recent actions, sellers should be more cautious and avoid "taking risks" before the peak season.

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