Another major new regulation from Temu may take effect in October!

Another major new regulation from Temu may take effect in October!
Amid the turbulent industry landscape, the National Day holiday in 2024 is destined to be an extraordinary day for some cross-border people.


It is learned that recently, a large number of service providers have received notifications about the new regulations on Temu qualification certification.

The notice stated that Temu plans to only accept test reports issued by testing agencies that have entered the cross-border service market from early October, and remind each testing agency service provider to submit applications for entry into the service market in a timely manner.


In other words, after the new regulations come into effect, Temu sellers will only be able to find service providers that cooperate with Temu to prepare test reports, otherwise their qualifications and certification will not be recognized by the platform and they will face the risk of punishment. [Uncover the cutting-edge traffic logic and help with precise delivery. Click here to register for the 2024 Amazon New Marketing Conference]

As the new regulations have a wide impact, the news has sparked heated discussions in the industry.

Some sellers believe that Temu’s new rule is to increase new revenue channels , that is, to “earn money from service providers.” According to reports, service providers who enter Temu need to pay a deposit within a specified time, which undoubtedly adds costs to service providers. Once the cost of service providers increases, the certification costs of sellers may also increase in the future.

However, many sellers also said that Temu's move was to promote compliance on the platform . Service providers that join Temu need to be audited by the platform, and choosing these service providers can, to a certain extent, prevent sellers from having their products removed from the shelves due to problems with their qualifications and certification.

It is understood that the new EU regulation "General Product Safety Regulation" (GPSR) will take effect on December 13, 2024. The regulation requires that most non-food consumer goods sold in the EU must upload relevant compliance information. E-commerce platforms such as Amazon and Temu have issued relevant compliance notices for the new regulation. The new qualification certification regulations are obviously also related to it.

At present, many service providers have passed the platform’s review and paid the entry deposit .

However, it is worth mentioning that according to sources, the new regulations only apply to new products that have test reports after October, and the existing products that have been certified before this will not be subject to control . Therefore, Temu sellers do not need to worry too much about the products that have been certified before now, but only need to prepare response plans for the subsequent new products in advance and make compliant test reports.

As of press time, Temu has not yet announced the specific date when the new rule will take effect, and only some industry insiders revealed that the new rule may be implemented on October 1. However, another new policy closely related to the small exemption packages that helped Temu "get started" has been confirmed to be implemented on October 3.


As the number of low-value cross-border parcels from China grows dramatically, the United States is tightening its supervision of the "small exemption" import policy.

Not long ago, there was news in the industry that the United States will take measures against small packages on platforms such as Temu, SHEIN and AliExpress, and called on Congress to pass legislation this year to comprehensively reform the minimum exemption policy. At present, there has been no news of updates on the policy, but another policy that is about to be enforced will also have a great impact on low-value goods.

It is learned that recently, the U.S. Customs and Border Protection (CBP) announced that starting from October 3, 2024, the U.S. Customs will enforce the "Air Cargo Advance Security Guidelines" (ACAS), requiring all T86 cargo to be declared before arriving at the first port of entry to ensure accurate data and avoid customs clearance delays.


According to the notice, the new policy further strengthens the supervision of low-value goods, involving the following contents:

1. All goods bound for the United States must submit detailed information of the goods in advance , including the shipper, consignee, etc.;

2. Strengthen the review of declared information. Sellers must ensure that key data such as product name, quantity and value are accurate;

3. New processing fee. Each batch of goods entering the country through the T86 customs clearance procedure will be charged a fee of US$2 ;

4. Add a penalty system. If there is any illegal declaration of small packages below $5, the maximum fine will be $5,000 ;

5. Shorten the processing time. The voluntary abandonment period for small packages is shortened to 15 days , and the goods that are not processed after the deadline will be destroyed.

Key points: Customs clearance time for low-value goods will be extended, costs will increase, and force majeure factors will increase.

T86 customs clearance is the full name of "Type 86 customs clearance", also known as the "small exemption policy", which is a type of customs declaration for imported goods in the United States. According to this customs clearance regulation, low-value goods (no more than US$800) can usually pass customs quickly and are exempt from customs duties and taxes.

Although the U.S. Customs claims that the policy is aimed at maintaining trade fairness and tax order, most sellers believe that it is mainly intended to limit the increasing number of "small exemption" packages from China each year.

According to foreign media reports, over the past decade, the value of goods imported by the United States through the "small exemption policy" has doubled each year, reaching US$23.4 billion in 2023 , and the number of parcels has also increased from 140 million pieces per year to over 1 billion pieces .

Among them, due to the Amazon FBM sellers who turned to small packages due to the tariff increase policy, and the Chinese cross-border e-commerce platforms that soared in the United States with their "extreme cost-effectiveness", the value of "small exemptions" from China according to US statistics is as high as about US$4.6 billion , which has already affected the domestic e-commerce business in the United States.

Under this circumstance, it is not surprising that the United States has stepped up its crackdown on the "small exemption" import policy.

But at the same time, it is not difficult to predict that after the implementation of this policy, it will bring great challenges to Chinese sellers who have long relied on the "small exemption" policy, and even a cost structure impact to Chinese cross-border e-commerce platforms.

For such sellers, the top priority is still to prepare subsequent response plans as soon as possible, such as ensuring that the declared information is compliant and accurate to avoid affecting customs clearance, or planning the customs clearance process for goods in advance, and adjusting the logistics plan in time to avoid affecting sales.

What are your other opinions on this? Welcome to discuss in the comment area~

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