What is Westwin? Westwin Review

Development Background

Xi Chuang Technology (Beijing) Co., Ltd. was formerly known as Microsoft Online (MSN China). Since 2005, MSN has provided overseas online promotion services to more than 2,000 Chinese companies. Its core business "Bing Export" has helped first-class Chinese companies including Alibaba, JD.com, Air China, and Ctrip to go overseas. In August 2016, in order to better adapt to the needs of the Chinese market, the company reached a management buyout agreement (MBO) and Xi Chuang Technology acquired the main business and assets of the original Microsoft Online. Since 2018, Xi Chuang Technology has independently developed a one-stop intelligent marketing management system to provide customers with insights into target markets and help customers improve marketing effectiveness and efficiency.

Business Introduction

Xichuang Technology provides target market insights and easy-to-use advertising services for customers going overseas or entering China for the first time. At the same time, Xichuang's intelligent marketing management system can meet the functions of intelligent search optimization and cross-platform data insights, aiming to help cross-border marketers improve the effectiveness and efficiency of advertising.

Xichuang Technology has formulated standardized cross-border marketing service processes and is committed to creating a better cross-border marketing ecosystem.

Marketing Services

1. Microsoft Advertising

Microsoft Bing is the world's second largest search engine. Bing Export is designed to help domestic export-oriented companies promote their brands and products to Microsoft's high-quality users around the world in a low-threshold promotion method.

Service advantages:

1. Low cost: Ad display is completely free, and you only pay by click effect

2. Professional team service: Solve problems at any time and enjoy professional marketing consulting services

3. Accurate positioning: Export Channel can accurately locate target users based on region, device, time, etc.

4. Low threshold and flexible budget: Advertisers can set their own budget and maximum click cost, and flexibly control budget and output

2. Ads to China

Westwin provides cross-border marketing strategies and solutions to help you do business in China.

Strategic consulting;

Search engine marketing;

Social media marketing;

Display advertising;

Website localization;

Cross-border e-commerce.

3. Westwin brand building

Westwin relies on the company's overseas expansion strategy to provide customized brand strategies and marketing strategies such as cultural links and content creativity.

Service Introduction

1. Research and analysis

Market research, user understanding, brand review

2. Branding strategy

Brand value proposition, brand story and vision, brand positioning, brand interpretation, brand image, brand communication, brand personality, brand experience

3. Digital and social strategies

Brand digitalization, digital experience, digital advertising, social media strategy

4. Integrated communication strategy

Website content, infographics, blog content, email marketing, storytelling campaigns, videos

5. Media and Public Relations

Media strategy, media buying, public relations strategy

6. Data Report

Data interpretation, marketing performance analysis, brand perception, product insight, trend analysis, social group analysis

Development History

In 2005, MSN China was established.

In 2006, instant messaging and portal website advertising sales began to show results.

In 2009, we cooperated with China Telecom to launch Tianyi.

In 2010, it took the lead in operating Bing search advertising business in Microsoft globally.

In 2011, the luxury goods advertising market share reached 30%.

In 2012, Bing Export Advertising business achieved a 500% growth.

In 2014, it was renamed "Microsoft Online" and clarified its business model supported by advertising.

In 2017, Microsoft became one of the most important partners in China's online business and reached strategic cooperation with many international search engines and social platforms.

In 2018, XIChuang independently developed a one-stop intelligent marketing management system to provide customers with insights into target markets and help them improve the effectiveness and efficiency of their marketing.

References