What is FocalPrice? FocalPrice Review

FocalPrice was founded by Li Peiliang in 2008. It is a foreign trade B2C website targeting overseas customers. FocalPrice mainly deals in 3C products, with about 50,000 products online, mostly accessories, home furnishings, games and other peripheral products. The market is mainly concentrated in South America, North America and Europe, with annual sales of about tens of millions of US dollars.

About FocalPrice

FocalPrice has no Chinese name, but its English name is Focus on Price. The website has more than 50,000 SKUs (single product on the website), covering 11 categories of 3C products. 3C refers to computer, communication and consumer electronics products. Currently, FocalPrice has a monthly sales of more than 2 million US dollars, with more than 300 employees. In May 2012, it was ranked around 3000 on Alexa.

As of 2015, FocalPrice mainly ships in small packages, which take 2 to 5 days to ship abroad, but overseas customers are still willing to wait, largely due to the rich product selection and attractive prices. However, Focalprice still needs to solve the logistics problem in the future, and overseas warehouses are considered to be a relatively effective measure.

On July 28, 2011, a smartphone priced at $156.43 was launched on FocalPrice. This was not unusual, but the important thing was that it was branded with FocalPrice's own brand symbol - MixWall. The emergence of MixWall once again proved FocalPrice's ability to integrate upstream resources.

Wholesale Channel

Focalprice, a B2C e-commerce company specializing in 3C digital electronic products, has launched WSdeal, a product wholesale channel for B-end users, opening up a comprehensive B2B2C foreign trade e-commerce model.

Focalprice's wholesale channel can be accessed by clicking "Wholesale From WSdeal" at the bottom of the product category list on the homepage, and then automatically jumps to the wsdeal.com domain name. Focalprice website provides services in 9 languages ​​and payment services in 10 currencies, while WSdeal currently only provides English services and supports four currencies: US dollars, British pounds, euros and Brazilian reals.

The products provided by WSdeal are similar to the main products of Focalprice, mainly 3C. Its product category list is divided into iPhone accessories, iPad accessories, Samsung accessories, mobile phones, tablets, mass electronic products, etc. Among them, iPhone accessories and mass electronic products have the most SKUs.

WSdeal's products have great price advantages, and the larger the purchase volume, the lower the unit price. For example, for an iPhone headset, the unit price is $1.86 if the purchase volume is less than 20, $1.81 if the purchase volume is 20-49, $1.76 if the purchase volume is 50-199, and $1.72 if the purchase volume is 200-499. The inventory of each SKU is about 300-500, and products exceeding the inventory need to be pre-ordered in advance.

Founder Profile

Li Peiliang, born in 1987, is the founder and CEO of Shenzhen Chiang Technology Co., Ltd. He dropped out of college in 2005 to start a business in Shenzhen. He has been focusing on the 3C foreign trade e-commerce field. After three years since he founded FocalPrice in 2008, it has become a leader in the industry. In the management of the team, Li Peiliang pays attention to creating an open and frank working atmosphere, as well as a corporate culture that pays attention to employees.

Li Peiliang, who was born in 1987, does not think he has a sense of superiority because of his age. In his opinion, the essence of B2C e-commerce is also retail, which is a business model with a very long chain. This business model requires a lot of experience accumulation, and many people born in the 1970s and industry leaders have more advantages in this regard and are more accurate in judging many things.

Li Peiliang said: "E-commerce needs to be done down-to-earth, with a good supply chain, good products, good markets, and good services. Only when every aspect is done well can the final performance grow little by little."