20% of Americans will try new brands! "Conscious" consumption is strengthening!

It is learned that recently, according to a survey by US consulting firm AlixPartners, more than one-third of American consumers said that their online purchasing habits have not changed after the epidemic has eased, of which 36% said they would reduce spending, and 20% said their spending would be the same as during the epidemic, but the categories and brands purchased had changed.

According to the survey, 26% of Americans said they would try new food brands, 24% would try new retail brands, 27% would try new travel and leisure brands, and 37% would try new restaurant brands. Among them, the 18 to 34-year-old group is most willing to try new brands.

In addition, the AlixPartners survey also pointed out that in the past three months, 51% of Americans have reduced their spending and focused their spending on "life necessities." With the recurrence of the epidemic and the decline of the US economy, consumers' "conscious" spending is strengthening.

David Garfield, leader of AlixPartners' Americas business unit, said that as consumer shopping behavior has changed, merchants must break the rules, challenge traditional sales models that add unnecessary costs, truly consider consumers, and launch high-quality online shopping experiences.

Editor ✎ Nicole/

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