What is Onion Global? Onion Global Review

About Onion Group

ONION GLOBAL Onion Group was founded in 2015. Its parent company is Onion Global Limited, which owns nearly 50 subsidiaries at home and abroad, including Guangzhou Onion Fashion Group Co., Ltd., Guangzhou Yueyang Wujie Internet Co., Ltd., Guangzhou Ocean Infinity Technology Co., Ltd., HongKong Ocean Infinity Limited Peaches International Universal Limited, etc.

Onion OMALL

Onion OMALL [ONION ASC] is a Chinese import channel operation business group wholly owned by Onion Group and Ecology [ONION Ecological]. It is a cross-border e-commerce and cross-border offline store self-operated channel platform (Cross-border Ecommerce Platform) registered with the Chinese Customs, and legally holds the cross-border import operation qualification of the overseas direct purchase model. It has comprehensive channel operation modules such as channel development, sales operation, brand promotion, training management, and customer service. [Onion OMALL] has four major channel businesses: Onion Cross-border Cloud Distribution Micro Store (OnlineBusiness), Onion Chain Direct Store (ChainStore), Onion Cross-border Counter (Franchise Store), and Onion Community Experience Hall (Mini Sevice).

Onion OMALL [ONION ASC] aims to create an overseas direct mail platform for domestic consumers that includes global popular products. The platform's product selection spans 36 countries in Europe, America, Australia and Asia, providing 4,118 brands and 350,000 global famous products. The products it operates include 8 hot-selling categories: beauty, mother and baby, health care, personal care, food, home, digital appliances, and light luxury (bags/accessories). With the help of the Onion Group, Onion OMALL provides China's 300 million foreign goods users with "direct mail from overseas warehouses, personal stores, authentic guarantees, massive popular products, low-priced imports, and 21-day after-sales guarantee."

Development History

In 2020, Onion Group was upgraded to a "global brand asset management company" and deployed five major business segments: "Brand Bank Luca Bank", "Omni-channel Marketing O'Uni Market", "Ocean Supply Exchange Ocean Supply Exchange", "Boundless Window O'Uni Channel" and "E-Quick E-Quick", which are involved in brand incubation, production and manufacturing, advertising empowerment, sales value-added, channel direct sales and distribution, technology research and development, warehousing and logistics and other major businesses, aiming to achieve a complete asset circulation closed loop from upstream to downstream.

As of December 31, 2020, Onion Group has reached cooperation with more than 4,000 brands worldwide, with product selection covering 43 countries and regions around the world, and has more than 60,000 SKUs, providing consumers with 23 major categories of quality life products including beauty, health care, mother and baby, food and beverages, personal care, etc.

On May 6, 2021, the cross-border e-commerce platform "ONION GLOBAL Onion Group" updated the prospectus submitted to the U.S. Securities and Exchange Commission (SEC) and is expected to be listed on the New York Stock Exchange in May.

References

• 1. Cross-border e-commerce company Onion Group goes public in the US: Net profit soars, but KOC model is embroiled in pyramid scheme controversy: Jiemian News
• 2. Onion Global: Global cross-border communication