Amazon bids farewell to individual business registration, which may affect a large number of sellers!

As Black Friday is approaching, the Amazon world is once again in turmoil.

After drastically cutting storage capacity and strengthening tax inspections on European accounts, Amazon has recently turned its attention to individual businesses.

Amazon cancels individual business registration

It was learned that on the evening of November 8, industry insiders revealed that an individual seller received an email from Amazon notifying him that "verification could not be completed" after submitting account review documents.

In the email sent to self-employed sellers, Amazon clearly stated the reason for the rejection: Amazon does not accept registrations from self-employed businesses.

As soon as the news came out, it quickly sparked heated discussions in the cross-border circle.

Some sellers are not surprised by this, saying that Amazon's investment managers have previously notified them that they will no longer accept store applications for individual business licenses and that individual business owners can only register themselves; but some sellers also pointed out that judging from the content of the email, Amazon is planning to completely cancel the registration of individual business owners.

When we verified the news with the investment manager, we got the reply that "the news is true".

According to the notice released by Amazon's investment manager in the group, Amazon's global sites will no longer accept registration applications from individual businesses, and will directly reject them at the first instance; individual businesses that have successfully registered in the past will also not be able to activate their sales accounts if they have not activated their sales accounts.

Based on feedback from sellers, many sellers have indeed been rejected by Amazon when registering as individual businesses recently.

It is understood that a self-employed business operator refers to an individual who engages in business activities as a natural person and registers with the local industrial and commercial administrative department and obtains a business license in accordance with relevant laws and regulations. Because the application cost of registering an Amazon account through a self-employed business operator is relatively low, many Amazon sellers would register accounts through this channel in the past to achieve the goal of operating multiple accounts, and even created a myth of getting rich quickly.

But in 2021, the Amazon platform has entered a period of great change. In addition to the well-known account blocking wave, Amazon's business manager also issued a notice in the same year, clearly stating that it would no longer accept store applications for individual business licenses. Since then, the probability of individual business registration accounts being rejected has gradually increased.

It is clear that Amazon's restriction on individual business owners registering accounts is not achieved overnight.

Compared to the news that it is no longer possible to register an account through individual business owners, most sellers are obviously more concerned about the impact of this change on Amazon accounts that have been successfully registered and activated.

Amazon may raise entry threshold

We understand that based on practical feedback from multiple sellers, Amazon accounts that have been successfully registered and activated are still able to operate normally.

However, as Amazon has tightened its account review, many sellers are still concerned about the follow-up review of Amazon's individual businesses.

A few days ago, a self-employed seller mentioned that his store needed to be reactivated due to insufficient activity, but when he submitted the self-employed business information, it showed that the activation failed and he received a notification email saying "Amazon does not accept registrations from self-employed businesses."

Fortunately, the seller has successfully activated the store after switching to personal verification and providing ID card and bank card bill information, and sales have not been affected.

But the seller's situation also sounded a wake-up call to some individual sellers.

Some sellers said that it would be more difficult for accounts registered by self-employed individuals to trigger audits and pass audits in the future; some senior sellers speculated that Amazon would most likely require these registered self-employed sellers to re-upload their company's business licenses; and some sellers noticed that Amazon seemed to be raising the threshold for novice sellers to enter the market.

As for the accounts registered by individual industrial and commercial households, the investment manager also gave suggestions: For accounts that have been successfully registered, you should also pay attention to prevent risks. It is recommended to change the information in the background, or change the information during the next consumer law review.

As of press time, Amazon has not yet responded to this, and it is still difficult for us to know how the subsequent review will develop. Now that the Black Friday warm-up horn has sounded, we would like to remind relevant sellers to pay more attention to the security of their accounts to avoid affecting the rhythm of preparations for the peak season.

But in general, whether it is the intensive revision of the platform page or the frequent strengthening of account risk control, Amazon seems to be aiming to reshape the ecological order of the platform, select sellers that conform to the development rules of the platform and are needed by the platform, and avoid the intensified market competition under the low entry threshold, so as to maintain the long-term vitality of the platform. From this point of view, Amazon's refusal to register individual businesses is not without benefits.

Finally, as the saying goes, when the tide of dividends recedes, you will find out who is swimming naked.