According to Deloitte's latest forecast, e-commerce sales during the holiday season at the end of 2023 will achieve an annual growth rate of 10.3%-12.8%, reaching sales of US$278 billion to US$284 billion. With huge sales opportunities during the peak season, many sellers are hoping to achieve a bumper harvest in both traffic and sales during the upcoming Black Friday online promotion.
At this critical juncture of preparation for the peak season, Amazon has also launched a number of new features, adding fuel to the sellers' battle to grab orders during the peak season. It is learned that recently some sellers discovered that Amazon has launched a new promotion: a "buy2 or more, save n%" sign appeared on the product.▲ The picture comes from Zhiwubuyan Specifically, if buyers purchase two or more products at the same time, they will enjoy a random discount offer. This subsidy is a limited-time, limited-quantity discount program provided by Amazon at its own expense. It is only applicable to products delivered by Amazon. The maximum number of eligible items per order is 5. In addition, the discount amount varies depending on the product type and pricing. At present, sellers in many categories have successively obtained discount subsidies from Amazon: "Mine is buy2 or more, save 7%, it's shown on both the phone and PC" "My order was also at 4% a few days ago, but has recently dropped to 6%. Is it possible that Amazon has also decided that the sales are no longer sustainable?" "Our category generally has a 3%-5% discount. I looked at products between $20 and $40 and generally have this discount, but the higher-priced ones don't. I don't know if price is an influencing factor." Based on feedback from sellers, the specific distribution mechanism of the discount is not clear. It is mainly provided randomly by Amazon. Some sellers’ stores have all products receiving the “buy2 or more, save 7%” promotional logo, while some sellers’ stores only have some products eligible for the discount. From the perspective of influencing factors, the ranking of the discount does not depend on the ranking and sales of the product. "It seems that there are no competitors in the same category as ours, and there are no top sellers either. I don't know what the distribution mechanism is." A seller revealed. However, many sellers have found that the discounts vary between different products, and the lower the product price, the greater the discount. Therefore, a common saying is that the "lucky ones" selected by the promotion plan must meet two conditions: price advantage and sufficient inventory. In fact, Amazon had previously tested this discount program on a small scale in some categories, and now the scope of the trial has been further expanded. For the selected sellers, Amazon provides discounts for the products at its own expense. While stimulating consumers to shop with more discounts, it also helps sellers who are preparing for the big promotion to improve their conversion rate for free, injecting new vitality into the battle for orders during the peak season. It is learned that the Black Friday promotion of Amazon's European and American sites in 2023 is expected to be held from November 17 to November 27. According to OnlineDasher data, 69% of American consumers plan to shop online on Black Friday, and their spending is expected to increase by US$9.8 billion compared with last year. As the big sale is getting closer, more and more sellers have recently felt the surge in traffic and orders. However, in addition to the joy, the sharp increase in transaction volume during the peak season has also brought new concerns to many sellers. On the one hand, due to the diversity of market participants in the cross-border payment field, the risks are also higher, and there are pain points such as low transparency and unclear flow of fees in the payment process. Therefore, fund security has always been a concern for sellers during the peak trading season. On the other hand, in order to cope with the surge in orders during the peak season, sellers often expand their inventory. Due to the long and complex nature of the cross-border sales chain, once the inventory exceeds expectations, it is likely to lead to inventory backlogs, which also puts higher demands on capital. Whether it is inventory turnover or the rising operating costs during the peak season, healthy and smooth cash flow is indispensable. Based on the above pain points of sellers, relying on a trustworthy cross-border payment partner is an important guarantee to ensure the safety of their own funds and smooth cash withdrawal. In the face of the current market environment, many sellers tend to choose two or more payment institutions to diversify their financial risks. For sellers who want to ensure the safety of funds during the peak season, get rid of cash flow difficulties and reasonably reduce operating costs during the peak season, Tencent Zhihuie is undoubtedly the strongest external aid. According to feedback from many cooperating sellers, the cross-border payment solutions provided by Tencent Zhihuie are safe, compliant, and convenient, and the diversified service system makes sellers' operations and transactions during the peak season more worry-free, labor-saving, and cost-saving. As the peak season is in its final sprint, Tencent Zhihuie has launched multiple activities, dedicated to solving financial pain points, helping cross-border sellers to grab orders during the peak season, and win the year-end promotion. 1. The most lasting and generous benefits Tencent Zhihui E Payment has launched multiple welfare activities such as free withdrawal fees until the end of the year, free Tencent peripheral gifts and free withdrawal quotas when you link up a store, etc., to safeguard the financial security of cross-border e-commerce companies. Benefit 1: Tencent Zhihui Goose has no threshold for receiving and withdrawing money, and the fee rate is 0 , valid until December 31, 2023
Benefit 2: Join the store and get free Tencent-themed peripheral gifts (King of Glory figurines, penguin dolls, etc.) Benefit 3: Complete registration & store binding to get up to 8 months of free credit + 1.2 million yuan free credit , free cash withdrawal credit, valid until June 30, 2024 Key points: Tencent Zhihuie’s latest marketing campaign will last from now until the end of June next year, a full eight months. Compared with some free withdrawal activities with a validity period of only 30 to 60 days, it is full of sincerity and guarantees maximum benefits for sellers. 2. The most transparent exchange rate for payment According to feedback from sellers, in addition to hoping for cheap rates, what they are more worried about when doing business is actually invisible hidden fees, rather than having money deducted from other sources if the rates are low on the surface. Based on this pain point, Tencent Zhihuie's payment exchange rate is transparent and has no hidden fees. Cash withdrawals are based on the bank's real-time exchange rate, providing 7*24h Bank of China exchange rate payment services , truly achieving 0 exchange loss for cash withdrawals and rejecting hidden fees! 3. The most comprehensive supplier payment functionality It is reported that when cross-border sellers pay international suppliers, the international remittance process is cumbersome and the handling fees are high, which increases financial expenditure and time costs. Based on this, Tencent Zhihuie's supplier payment function supports the payment of operating costs to downstream suppliers/service providers, improves efficiency and reduces costs, and optimizes the capital chain. This function mainly covers three major advantages. First, payment is convenient without the need to settle exchange and then transfer money. Second, the process is simple. Only the proof of the relationship between the account holder and the supplier is required to complete the payment verification. Third, the scenarios are diverse. Sellers can apply the payment function to multiple types of suppliers and trade scenarios. If you want to participate in the latest event of Tencent Zhihuie, please scan the QR code below or click [Read original text] to get more benefits and help you win the peak season promotion.
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