Follow-up to the Amazon insurance incident is here! It turns out that only these sellers need to purchase it?

Is the insurance only available to sellers in certain categories?

It is understood that the insurance purchase notification sent by Amazon this time was not a mass action, but only targeted at some sellers .

Amazon’s email stated that only sellers with sales exceeding $10,000 need to purchase insurance, but according to seller feedback, not all sellers with sales of $10,000 received this email.

Therefore, some sellers speculated that only sellers of certain categories need to purchase insurance.

From the current perspective, most of the sellers who received this email are sellers of toys, auto parts, electronic products, clothing, home furnishings and other categories, but there are also sellers of these products who did not receive the email.

  ▲ The picture comes from the seller communication group

In addition, some sellers said that their accounts that are not company-qualified have not received any notifications from Amazon. Some sellers also consulted Amazon customer service, who replied: Those who have received performance notifications need to be processed, and those who have not received them do not need to be processed for the time being. Therefore, sellers who have received emails must purchase insurance, while sellers who have not received them just need to wait and see.

How much does insurance cost?

Regarding the new insurance regulations, the biggest controversy among sellers is how much the insurance costs. According to online rumors, the annual insurance premium for sellers is as high as 26,000 yuan. The high cost makes many small and medium-sized sellers reluctant to buy, and for sellers with multiple accounts, it is also a considerable expense.

However, some sellers stated on the forum that it only costs more than 400 US dollars to purchase product liability insurance by yourself, and you can place an order on a website.

  ▲ The picture comes from Zhiwubuyan

Later, some sellers in the comment section reported that the salesperson’s quote was only 4,000 RMB.

  ▲ The picture comes from Zhiwubuyan

How much does it cost for sellers to purchase this insurance?

It is understood that the insurance cost depends on the situation of the product . The premiums for products of different categories and uses are different. Insurance companies generally classify the risks of the products and set different levels of premiums from low to high. Amazon product liability insurance will also set premiums based on the seller's sales.

It is understood that the "Amazon Supplier Product Liability Insurance Group Insurance Form" provided by relevant service providers shows that in addition to products, sales volume, sales area, quality certificate, sales time, store health, etc. in the next year have also become important factors affecting premium prices.

Regarding the premium amounts for different categories, some sellers shared the following experience: Generally speaking, the premium levels from low to high are home textiles (photo frames, mirrors, etc.) < general non-high-risk furniture & lamps (excluding halogen lamps and Christmas decorative lights) < high-risk furniture (high stools, baby furniture, folding furniture, lift chairs, etc.) = parasols, bathroom products < electric fireplaces, auto parts, etc.

Therefore, not all sellers have to bear the same high premiums. The specific costs depend on the products and store sales.

Is the insurance policy only applicable to the US market?

Previously, there were rumors that only sellers on the US site received this email, so sellers on other sites did not need to purchase insurance. However, this statement is also controversial, so a seller consulted Amazon customer service and received the following response:

“We apologize that the email only contains links to the US market. However, this request applies to all markets worldwide.”

Customer service also asked Amazon's investment manager about this issue, and the response was "There is no official news yet."

At the same time, the email further stated: If the information provided by the seller cannot be confirmed before March 15, the seller's payment will be withheld; if the insurance certificate is still not verified by April 15, the seller may be prohibited from selling. However, since the situation of each seller is different, the specific time point is still subject to the time when the seller receives the email.

It seems that Amazon’s insurance requirements are very strict this time. Sellers who receive the email must not ignore this new regulation. So, how should sellers purchase product liability insurance?

How to purchase product liability insurance?

The above is the latest information about Amazon insurance, and I hope it can help sellers in need. Sellers who have received the email can also leave a message in the comment area of ​​the article to share which site and category they are from, so that more sellers can refer to it.