Hello, all cross-border sellers

Time flies

The Spring Festival holiday is over.

Today is the first day of official opening

I heard that the boss will give a bonus to the employees when they start working.

I don't know if the sellers have received it.

If your boss doesn't know the rules

It doesn't matter

As long as you read, forward and like this article

I believe the boss will understand your painstaking efforts

Back to the point, the Spring Festival has passed, and sellers have to concentrate on their work and continue to enter the cross-border e-commerce. After a short carnival, what is the current situation of the cross-border e-commerce circle, and what major events have happened recently?

I believe that many sellers are most concerned about their own account issues. During the Spring Festival, not only do sellers have to visit relatives, but Amazon’s “second review” also begins to “visit relatives”.

A large number of sellers encountered second trials during the Spring Festival

If one has to have a strong heart and face numerous hurdles and tests to do business on Amazon, then the second review is definitely the hurdle that sellers are most reluctant to face, and it is also a test that makes people "terrified".

Even during the Spring Festival holiday, this tedious second review was not peaceful, and an email notifying of account deactivation broke the tranquility of the holiday.

  ▲ The picture comes from the seller communication group

As early as the fifth day of the Lunar New Year, many sellers in the seller communication group reported that their accounts had been suspended again, and several accounts had encountered a second review.

  ▲ The picture comes from the seller communication group

As more and more people are affected, sellers are beginning to wonder whether this large-scale re-examination is a sweep operation by Amazon?

  ▲ The picture comes from the seller communication group

"Killed +3"

“Three out of five are really sad.”

"The account will be reviewed again once it is activated"

  ▲ The picture comes from the seller communication group

Through feedback from sellers, we learned that Amazon’s second review has affected a large number of sellers, and this situation has occurred regardless of whether the account was registered through the investment link or purchased.

At the same time, these accounts basically have one common feature, that is, they are new accounts that have not yet placed an order , and the majority of them are accounts from North American sites.

  ▲ The picture comes from the seller communication group

Many sellers’ stores were still in holiday mode, and they were caught off guard by the Amazon second review. When they opened the backend again, their accounts were already deactivated. For sellers with multiple accounts and large volumes, the Amazon second review is a big test, with at least two or three being suspended, and as many as eight or ten being suspended, which is a headache.

As Amazon’s second review becomes increasingly difficult, sellers cannot take it lightly. Usually, accounts registered with real information have a relatively higher approval rate. Sellers must also prepare their information well for submission in an effort to have their accounts reinstated.