Amazon's major update! Seller accounts are inexplicably linked?

Let’s start today’s main text.

Today, a piece of news from Amazon’s backend exploded in the sellers’ circle of friends - starting from September 1, Amazon will display detailed information such as the seller’s company name and address on the front page!

This means that both buyers and sellers' opponents can see the seller's company information directly from the front-end store page! Including the company name, name of the person in charge, contact number and even the taxpayer identification code , it can be said that it is clear at a glance. Can this really prevent dog-selling?

We also learned from the announcement that the European and Japanese sites have already implemented this strategy. You can see the seller's information in great detail by opening the seller information on the front desk, that is, the Feedback page. The European site even includes the seller's VAT number.

Top: German store information; Bottom: Japanese store information

The US site, which should be at the forefront of all policies, has only just followed this policy. In the final analysis, it is because the US site is too involved. More than 60% of Amazon's global traffic and orders come from the US site, and the number of sellers here is even greater than other sites.

Once the policy of disclosing seller information is implemented on the US site, it will definitely cause an uproar. The information of the copycat store will be known at a glance, and the competitor's mischief can be directly traced back to the specific company. Even if the company is registered with purchased information or other people's information, the real operator will be found out by catching clues.

Therefore, it can be predicted that after September 1, malicious attacks and malicious follow-selling on the US site will definitely be reduced due to the information disclosure policy. However, because follow-selling is a model allowed by the platform, it does not violate the law or the platform rules. Even if the other party uses real information, it will not be of much use if the other party is thick-skinned.

However, this policy can indeed alleviate some malicious attacks and follow-up sales between sellers to a certain extent. If you know that your information is public, even the most shameless person will have to leave some way out when doing bad things, and consider the possibility of forcing the other party to come to your door and fight to the point of mutual destruction.

Therefore, although Germany and Japan have not completely eliminated malicious attacks and follow-selling, the situation is much better than that of the U.S. site. I am very much looking forward to what kind of changes this policy will bring to the current U.S. site after it is implemented in September.

In addition to the explosive news above, some sellers have recently encountered errors when using the store backend, and the error content is suspected to be related!

Several sellers reported to us that when they opened the advertising page in the background, the following reminder appeared. The page reported an error and said that they had logged into two different Amazon seller accounts in the same browser.

The seller quickly came to us to ask what was going on, and this was not an isolated case. Four or five people had asked me about this issue. This error is indeed a rare situation. It usually occurs when using a sub-account. Because there is no permission to use the advertising function, this error will appear when opening the advertising page.

However, none of the sellers mentioned here use sub-accounts, but after careful questioning, there is no obvious operation that can lead to association. And if it is really associated, Amazon will not remind you so gently to log out and log in again. Generally, Amazon association will silently connect you, and notify you when the account is suspended.

Although these sellers do not have sub-accounts, they are basically new stores that have been opened recently, so I guess it is possible that Amazon has made internal adjustments and temporarily does not give new accounts permission to use advertising functions . Just like LD, they have to wait for a while before they can use it.

There is currently no other information about this message. If this error message appears when you open an ad, you can ignore it for now if you are sure that you have not violated the multiple account operation regulations.