Another wave of accidental killings?! Sellers should check sensitive words immediately

Let’s start today’s main text.

In the first half of last year, Amazon had a large-scale pesticide/insecticide review, which closed a large number of stores. Many sellers were killed by mistake, and it took a lot of time to appeal and unblock them, and the sales loss during the suspension period was heavy.

Recently, there have been more and more cases of products being taken off the shelves because they were judged to be pesticides. Some sellers in our seller group have also begun to ask what to do if their stores are closed after being judged to be pesticides.

In fact, there is a period of time every year when Amazon has a lot of misjudgments of pesticides. It usually occurs around the middle of the year. Last year's wave of misjudgments occurred in April.

Generally speaking, this is the time when the weather warms up and mosquitoes begin to reappear in large numbers. Therefore, the demand for mosquito repellent products will soar in the middle of the year and approach summer. Amazon will increase its review of similar products during this period, so the number of stores that are mistakenly closed will be higher than usual.

It is not that Amazon does not allow the sale of pesticides, but the sale of insecticides, sterilizers and other products must comply with the Federal Insecticide, Fungicide and Rodenticide Act, and must be registered with the U.S. Environmental Protection Agency (EPA) and obtain a license before they can be sold. Most sellers do not have the relevant procedures, so if they are judged as pesticides, they have to be removed from the shelves.

This year, the epidemic in March disrupted the economic and social order. Europe and the United States implemented stay-at-home orders from the end of March, which made many consumption rules of previous years no longer applicable this year. Therefore, this year's wave of pesticide reviews was postponed until after the epidemic, when the United States was urgently resuming work, which is the recent period.

So recently, everyone has started to encounter situations where their products are identified as pesticides. If your product has nothing to do with killing bacteria or mosquitoes, it is recommended that you take a good look at your product keywords, titles, and descriptions to see if there are any sensitive words. Sensitive words such as sterilization, mildew removal, mite removal, and disinfection are also easily misjudged. After removing the sensitive words and waiting for a while, you can basically restore the product by forcing a refresh using the table.

Everyone needs to pay attention to this situation. If you are selling mosquito killer lamps and ultraviolet disinfection lamps , there is basically no way to prevent them from being classified as pesticides, because the background regulations classify these two products as insecticide equipment that need to be registered with the EPA. The removal of these products from the shelves is not accidental killing.

Strictly speaking, Amazon's removal of products involving sensitive words does not constitute accidental killing. According to EPA regulations, even if your product does not fall into the category of pesticides and insecticide equipment defined by EPA, as long as you declare that your product has insecticide, sterilization, and disinfection functions, it is treated the same as real pesticides and is required to be registered with EPA before it can be sold.

In addition, this year is another year of explosive growth in epidemic prevention supplies, and many new sellers come in to ask whether and how to sell epidemic prevention supplies. Ultraviolet disinfection lamps are one of the hottest products. They are not only related to epidemic prevention supplies, but also to insecticides and pesticides , so they are quite hot.

It is not recommended that you register with EPA by yourself, because EPA stipulates that only local residents or companies in the United States can apply for registration, and other countries must apply through a US agent (institution). Therefore, if small and medium-sized sellers really want to sell disinfection lamps or other sterilization and insecticide products, it is best to find some sources that have already registered with EPA.

Of course, most of the sellers affected in this wave were misjudged because of sensitive words. There is actually a complete set of corresponding solutions for misjudgment. In addition to the table refresh I mentioned above, there are also the Case method and the forced brushing of parent products method .