After reading these 3 popular product title routines, it is not difficult to improve Amazon's order conversion rate

Novice sellers often encounter this situation: when editing listings, many sellers only consider whether they can attract buyers, but ignore the fact that a good title on Amazon also needs to consider whether it will be included and recommended by the system.

So, how do you edit a listing title that can both attract buyers and be included and recommended by the Amazon system?

1. Amazon listing titles must comply with Amazon’s requirements

1. Use a maximum of 200 characters. However, some product categories allow longer or shorter names. You can check the title help option in the Amazon Seller Center to view the specific category descriptions that are allowed.

2. Except for prepositions (in, on, with, etc.), articles (the, a, an, etc.), conjunctions (and, or, etc.), all other first letters in the title should be capitalized.

3. Use the Arabic numeral 2 instead of two

4. Spell out the measurement (6 inches, not 6")

5. Do not use symbols such as ~ ! * $ ? _ ~ { } [ ] # < > | * ; / ^ ¬ ¦

6. Include size and color in the variant’s child ASIN

7. Do not include price or promotional information, such as "sale" or "free ship"

8. Do not use subjective evaluation terms such as "Hot Item" or "Best Seller"

9. The seller’s name may not be used in brand or manufacturer information

10. It is best to display the core keywords in the first few characters

11. Do not include the product’s inventory and UPC code in the title

12. Make good use of dashes/commas. These symbols can increase the weight of keywords.

2. Factors to include in Amazon listing titles

To include the buyer's keyword search habits, you can search for the buyer's keywords from some search engines such as Google keywords to match more suitable keywords.

Alternatively, you can use third-party H10 software to find the keywords used by other competing products with good sales under the same ASIN, and embed them into your own listing keywords.

In the title, it is not recommended to use general words for the first keyword, but to choose the most core and precise keywords.

In addition to embedding appropriate keywords, sellers should also try to make the title include information such as size, color, model, specification, length, etc. Try not to waste a single character in the title, and embed more keywords to increase the weight of the listing.

3. Amazon listing optimization and precautions

When editing titles, Amazon sellers should consider the search habits of buyers in the local country. At the same time, they should also highlight their own selling points and what is unique about them.

When editing, for the sake of visibility, you can combine selling points + keywords, separated by commas and parentheses.

Use the formula of brand + core keywords + derivative words + properties + functions + variations to edit. The advantage of this writing method is that it is more comprehensive, allowing readers to know the situation of the product at a glance. Specific analysis is conducted for different products, and continuous testing is performed to optimize a more suitable title formula.

Try to include a list of relevant and unique keywords that buyers might search for in your title.

In order to make the title system match a more accurate group of people, you can also add some keywords related to the target audience.

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