The top 500 American brands in 2023 are announced! Amazon regains the top spot!

It is learned that according to the "Top 500 American Brand Values ​​in 2023" list released by brand valuation consulting firm Brand Finance, Amazon has regained its position as the most valuable brand from Apple.

Amazon’s brand value has fallen 15% this year, from $350.3 billion to $299.3 billion. Despite the drop in value this year, Amazon’s brand value has risen 36% since the pandemic began.

David Haigh, Chairman and CEO of Brand Finance, said: “Our research found that Amazon’s brand value comes from its strong position in both the B2C and B2B sectors of the economy, as it is a leader in two massive markets: online retail and online cloud computing services. Amazon continues to expand into new verticals, such as physical retail, acquisitions of film studios and payment processing. In addition, with e-commerce operations in 18 countries, Amazon still has room to further expand its geographical coverage.”

The report shows that Apple, ranked second, has a brand value of $297.5 billion, down 16% from last year's $355.1 billion. Rounding out the top five are Google (brand value $281.382 billion), Microsoft (191.574 billion) and Walmart (113.781 billion).

In addition, other retailers in the top ten include: The Home Depot ranked eighth (brand value of US$61.053 billion) and Starbucks ranked tenth (US$53.432 billion).

The study also found that Amazon had the highest perceived sustainability value of all US brands, at $19.9 billion, followed by US car company Tesla.

It is learned that last year, Apple ranked first in the brand value list. Amazon and Google followed closely behind. In order, the top ten also included Microsoft, Walmart, Facebook, Verizon, Disney, Home Depot and AT&T.

Editor ✎ Nicole/

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