Essential tricks for sellers: Tips and tricks for bidding on Amazon ads
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When placing Amazon ads, sellers need to learn how to bid. Bidding is a basic course for Amazon sellers to bid on keywords, which affects the ranking and display position of the seller's ads on search results. Different display positions have different cost per click (CPC). A high bid can increase the conversion rate. Although the advertising expenditure increases, the higher the conversion rate, the lower the ACOS. Bidding patterns that sellers should avoid 1. Ignore optimization bidding If sellers want to gain benefits from bidding, they must optimize their bids. Many sellers ignore optimizing their bids and keep all ad bids the same without changing the bids. 2. Setting bids by guesswork When setting advertising bids, some sellers make bids based on their feelings, thinking that their sixth sense is very accurate. However, advertising bidding is not metaphysics and needs to be supported by data. 3. Bidding recklessly Bidding recklessly can cause your ads to cost too much. Just like guessing, bidding recklessly can hurt your ads’ performance. Don’t make drastic changes to your bids without evidence, unless you have sufficient data. 4. Excessive pursuit of low ACOS When new sellers discuss the advertising goals they hope to achieve, low ACOS is one of the goals. Although ACOS of 1% looks good, you must have a lot of advertising budget left, so sellers should not be stingy with their bids. Low ACOS does not mean high profit. You should find the ACOS that maximizes traffic and exposure. Bidding optimization strategy The core of bidding optimization Recommended Reading |
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