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When selecting products, sellers mostly consider products that sell well all year round, but you can also buy seasonal products during major holidays. For example, October 31st is Halloween in the West. You can add relevant seasonal products to your store to meet the needs of consumers and stimulate sales.
Advantages of Selling Seasonal Niche Products
Seasonal products are not suitable for all sellers. But seasonal niche products are worth a try, and the potential advantages are as follows:
Products that can be sold year-round can stabilize business, while seasonal niche products increase the chances of reaching new customers. People who buy seasonal products are different, and they won't browse your store until they see that you offer seasonal products that they may buy for themselves or others. If they are satisfied with your products and services, they may become repeat customers and recommend your store to their friends.
Boost sales in a short period of time During the off-season, product sales may not be ideal. Sellers usually reduce prices to increase sales and market share. Although price reduction is an effective way to promote sales in a short period of time, this move may cause consumers to wait for you to discount the price before buying, which will cut your profits.
Small and medium-sized sellers are greatly affected by seasonal demand, so it is recommended that small and medium-sized sellers purchase some seasonal products at the right time. For example, if you sell shower curtains, you can sell Halloween-themed shower curtains around Halloween to meet consumer demand, thereby increasing product sales and profits.
Increase sales and reviews Product reviews are important to Amazon business. They are a key factor affecting Amazon store rankings, which further affects consumers' purchasing decisions. Selling seasonal products can help increase sales. The more sales, the more product reviews sellers can collect. One more review may increase sales by 10%; 200 more reviews may increase sales by 44%.
Two Ways to Research a Product
Selling seasonal products is a high-return investment, but with high returns comes high risk. You must plan ahead, research the market, and prepare inventory. You can research Amazon products in two ways: - Manually research products
- Research products with tools
Manually research products If you want to research products yourself, you can dig up information from Amazon. The right information will allow you to dig up potential hot products. Here are some sources for information:
- Amazon Best Sellers (contains hot-selling products in different categories, updated every hour)
- Amazon Movers & Shakers (Products that have surged in rankings in the past 24 hours)
- Related products under Customers Also Bought
- Etsy: Best Selling Items and Most Popular Items
- AliExpress: Weekly Bestselling
Once you’ve found a seasonal niche product that has the potential to sell well, you can test whether there is a market demand for your product by:
It just so happens that .com has organized these tools together, and sellers can enter directly from this entrance, saving time and effort: Next, analyze your competitors. If your competitors happen to sell similar products, you can check their product listing pages, social media or official websites to see the product reviews and ratings, average selling price, and average sales volume to understand the sales of the product. Research products with tools Product selection requires a lot of research. Sellers can use product research tools to quickly obtain product-related data to save repetitive work. Sellers can use product research tools like BigTracker, which has a Google Chrome plug-in version that can display product-related data on the product listing page. As shown in the figure below:
In addition to BigTracker, the homepage of .com also lists other product selection and analysis tools, and sellers can choose appropriate tools according to their needs. When analyzing product selection, sellers should pay attention to the following three key product indicators: This metric helps gauge whether a product is likely to be successful, as product reviews reflect market demand. Growing sales rankings, favorable reviews will reflect the possibility of a particular product becoming a hot seller in the future. Projected revenue gives sellers an idea of how profitable a product will be.
Popular Halloween Product Ideas The fourth quarter is the peak season for sellers, and Halloween is the first one. Here are five popular Halloween products that you can search and research to help your store win a good start in the peak season: 1. Candy and candy packaging Candy is a must-have item for Halloween because children will come to the door to ask for candy. In addition to selling candy, considering that the host has to repackage the candy into several small packages for visiting guests, candy packaging related products, such as sealed bags, sealing strips, or small bags for candy, may also become hot-selling niche seasonal products. Costumes are another must-have for Halloween. If you are considering selling products in this category, you need to keep up with the most trendy and popular Halloween costume ideas. Here is a list of popular Halloween costumes in 2018, I hope sellers can get inspiration from them. Popular Halloween costumes for 2018
①Wonder Woman ②Batman ③Pennywise from IT ④Unicorn ⑤Pirates of the Caribbean ⑥ Spider-Man ⑦ Moana from Moana ⑧Catwoman ⑨Dinosaurs ⑩The Flash
Based on this list, sellers are advised to pay attention to some of this year's popular movies. Popular movies like The Lion King, Aladdin, and The Avengers are likely to have costumes that consumers want to emulate for Halloween. As shown in the figure below, we can see that the sales ranking of Little Lion King costumes has shown a good trend recently: Finally, consider that consumers may need a makeup kit or accessories to complete their Halloween outfit. For example, to play a vampire, you need vampire makeup and fake blood. Spooky Halloween decorations create the perfect atmosphere for a night of fun and fright. It is common for many people to spend days decorating their homes to make them look scary and fun. These decorations are not only for fun, some of them are also very practical and beautify the home. For example, the shower curtain at home. You can purchase related products before Halloween. 4. Halloween lamps or lighting Why are horror movies so scary? Most of them are related to lighting. Sellers can consider multi-functional lights with variable effects , as shown below: Or you can decorate normal lighting lamps with lampshades to create a Halloween atmosphere. As shown in the figure below, the sales ranking of this kind of Halloween lampshade is gradually rising. However, it is inevitable that some people do not like to make noise. They usually choose to make interesting Halloween "scare" cards to send to family or friends, and wish each other a happy holiday.
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