Creation Origin

iSHARE , a cross-border e-commerce platform officially launched in November 2018 , has adopted the "social model" in the US market. At the beginning of the company's establishment, its independent website isharelike.com was also launched simultaneously . At present, iSHARE has multiple channels including computer, mobile and offline stores, with hundreds of thousands of platform users and nearly 10,000 daily active users.

Mode Introduction

iSHARE is open to both domestic and overseas markets. Domestically, its platform mainly serves as a sharing platform for merchants, entrepreneurs and college students. Overseas, iSHARE 's target consumer groups are mainly college students, white-collar workers and housewives.

iSHARE platform sharers can share through relevant social channels such as WeChat, Facebook , BBS , YouTube , Instagram , etc. "Sharers do not need to stock up or purchase goods, they can start a business with zero cost and zero threshold, and can sell products from any seller on the platform."

Profit-sharing model

iSHARE adopts a two-level distribution model of "saving money for personal use and earning money by sharing". In the first level of distribution, the sharer can get a 5% commission of the seller's sales, and in the second level, the sharer can get a 1% commission. Since the platform extracts 15% of the profit points from the seller and gives 5% to the sharer, this also means that the sharer can get 1/3 of the sales profit in the end under the two-level commission .

Invite users

The sellers on the iSHARE platform are all Amazon premium sellers with high store ratings and other related indicators that are actively invited by the platform. In this way, the platform does not need to train sellers in product selection, logistics, and warehousing, and can take advantage of the large sellers' multiple SKUs and the number of popular products. In addition to the invitation-based seller policy, iSHARE also opens a small-scale entry application port to sellers.

Profit Model

The iSHARE platform's profit comes from two main sources: one is collecting commissions from sellers, which is used as the difference in profit after the back-and-forth commissions; the other is the sale of advertising space.

References