Key Features

1. Understand your store’s performance at a glance

In Shop Manager, you can find personalized store and listing information analysis under Statistics in the sidebar . The top overview provides an overview of store performance and provides different options to view performance over time. The default information displayed in this view is store visits, and sellers can also choose to display information such as orders, conversion rates, or revenue.

2. Study carefully how buyers find your store

Traffic driven by Etsy

Traffic generated by Etsy can be broken down by the Etsy app, other Etsy pages, and Etsy search. You’ll also see traffic generated by Etsy marketing and SEO, or “external search.” This traffic comes from off-site promotion and SEO funded by Etsy to bring buyers to your Etsy listings.

Traffic driven by sellers

Traffic that you independently bring to your store may come from blogs, news sites, and other websites. In your Etsy store stats, you'll also see the number of visits generated by each social media channel, including Instagram, Pinterest, Facebook, Twitter, and Tumblr, as well as traffic generated by Etsy ads.

3. Dive deeper into listing engagement

The average number of items viewed per customer can help you understand customer loyalty to your broader product range, from product ranges to the brand and aesthetic of your entire store page. Learn more about introducing tiered products to help you achieve brand interaction and engagement.

As you review the performance of individual listings, consider promoting the more popular listings on social media or elsewhere . Buyers visit your popular listings for a reason, and you can use this listing advantage to convert visits into sales. You can also consider eliminating or modifying products that have low sales so that you can focus your efforts on the better performing products.

Sellers' Voice

Some sellers believe that Etsy 's update is a wise decision , and the new statistics page is cleaner and more organized and displays important information.

Some sellers aren’t happy with the redesign. One tiny detail about the new store stats that annoys me is that they only show three options for sorting your listings by category; views, orders, and revenue. The old version had four options , including the ability to sort by favorites, which was a handy tool to see the most popular items in your store each month.

Other sellers said they don’t want to see Etsy invest resources into something that doesn’t need improvement , instead of improving search. “The old store stats were great and didn’t need improvement, but search needs a major overhaul,” one seller wrote .

References