2024 Halloween consumer trend survey: 67% of Americans pay more attention to costume size

It is learned that recently, Halloween Costumes, an online retailer of Halloween costumes in the United States, released a survey of more than 1,000 adults across the United States, which explored in depth how Americans plan, consume and celebrate Halloween in 2024.

The survey shows that 67% of respondents said that when shopping online, they would prefer to choose Halloween costume stores with a full range of sizes to meet the needs of different body shapes. This proportion has increased significantly from 49% last year. At the same time, the respondents believe that the most important factors for Halloween costumes are quality (38%), reasonable price (25%) and comfort or fit (20%).

More than 60% of consumers said they would wear these costumes in cosplay, events and parties outside of Halloween. In addition, 65% of respondents prefer to get Halloween ideas through various social media platforms, while 20% choose online search (Google/Bing) as the preferred source of Halloween information.

Currently, 36% of respondents have already shopped for Halloween costumes online and plan to do so again this year; 16% are considering making their first online purchase.

In terms of budget, 34% of the respondents said they plan to spend between $26 and $50 per costume, while 29% will spend $51 to $99. 54% of the respondents said they would shop around for affordable options, while 29% would choose to buy branded Halloween costumes.

The survey also revealed popular costume themes and characters, including villains such as Freddy Krueger, Annie Wilkes, Chucky and Michael Myers, as well as themes such as anime, Disney, Ghost, Avengers and Deadpool.

Other results show that more than half of consumers said they would use AI to design Halloween costumes (17%), decorations (24%), or both (14%). 76% of parents allow children under the age of 6 to choose their own costume themes or characters. 74% of respondents choose to remove Halloween decorations between November 1 and Christmas, indicating that holiday decorations are time-sensitive.

Author✎ Summer/
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