A large number of products have been removed from the shelves! Amazon is investigating fake orders again!

A large number of products have been removed from the shelves! Amazon is investigating fake orders again!

This morning, a large number of sellers reported that they had encountered backend performance violations, saying that their products had been suspended due to a large number of manipulated reviews!



A lot of sellers were affected this time, and none of them received any performance emails or fake order warning emails. The violation information was directly displayed on the background performance page, warning the sellers that they had violated the review policy.

The illegal products have indeed been banned from sale. This is different from the mass removal emails caused by a bug last Saturday. Although most sellers received removal letters in the last incident, their products were still being sold normally. This time, the products are really banned from sale.


But the strange thing is that the reason for the ban on product sales is not manipulation of reviews or rankings or something. When it is put back on the shelves, it actually shows that refurbished and second-hand products cannot be put on the shelves.

In addition, many sellers who opened cases and consulted customer service were told by customer service that the banned products had triggered the hot-selling mechanism, causing a surge in sales in a short period of time, causing the performance team to remove the products.

Neither side shows that the seller's product ban is related to fake orders. Is it really a bug? Here I would like to remind everyone not to appeal on the performance page just because it doesn't seem that serious. Once you appeal, you will be killed!


Emergency handling


Many sellers have gradually submitted complaints about fake orders based on the steps and requirements in the background.

However, it is not as lenient as everyone imagines if the sellers confess honestly . Most of the sellers who appealed themselves actually received rejection letters from the performance team, directly informing the sellers that a large number of illegal reviews had been abused, and that the product would remain banned and sales would not be accepted for any appeals.

This is too much. There is a violation that cannot be handled anywhere. Everyone who asks the customer service gets a different response. There is no way to deal with it. Once you file a complaint or action plan, the product will be directly killed . How can you handle this? What’s more important is that some of the sellers affected are new products that have never had fake orders. If it is not a bug and there is no way to file a complaint, then there is no solution at all?


Now the matter is still fermenting, and sellers have reported more bizarre customer service replies about the reasons for delisting, such as category review leading to delisting, etc. The same warning of fake orders appeared on the backend performance page, why are the results of each customer service inquiry different? I found some other opinions that support this incident because of fake order review, and the different reasons found by customer service are because of insufficient authority.

Feedback from Amazon’s official manager also proves that they are indeed investigating fake orders.

Therefore, in this incident, it is more likely that Amazon is really conducting a large-scale investigation into fake orders and reviews. I strongly recommend that you do not file a complaint or take other excessive actions on your own. The possibility of your complaint being rejected is very high at this time. Let's wait and see if other sellers have any successful and replicable rescue cases to learn from!

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