Black Friday online promotion is causing trouble, Amazon starts scanning numbers and closing stores!

The peak season orders are not booming, but the people are about to explode! Not only is the traffic not coming, but even the accounts have become "targets".

Recently, Amazon quietly launched a new measure - "Protocol 3 Video Verification", which caught many sellers off guard.

What is this operation? Why was the account suddenly blocked?

In fact, this "Protocol 3 Video Verification" is a strict review conducted by Amazon to ensure that the seller's products are authentic and compliant.

The core purpose is to confirm that the products you sell are genuine and that your account operations are not in violation of regulations.

Whether you are a new store or an old store, you may receive this notice.

Once notified, you must complete the video verification interview through the designated link within 14 days, otherwise your account may be frozen.

What is the video verification process like?

In short, Amazon staff will ask you questions about your account, products, supply chain, etc. through a video interview, such as legal person identity information, credit card/collection account information, brand and supplier background, sales volume, etc. They may even ask you how to deal with negative reviews, how to promote products, etc., requiring you to be familiar with the backend operations.

You may also be asked about "the last shipment quantity" or "the warehouse number of the last entry". These questions test your grasp of operational details.

Dear sellers, after receiving this notice, you must prepare the information in advance to ensure the completeness and authenticity of the information.

Especially for legal persons, it is best to undergo a round of training to avoid being stumped during the interview. More importantly, Amazon has recently made new compliance requirements for some categories.

For example, sellers on the US site recently received compliance emails regarding the children's toy category, especially the two categories of "projectile toys" and "magnetic water balls", which must comply with a series of strict safety standards and regulations.

According to the latest regulations, all children's toys sold on the Amazon platform must comply with the U.S. Consumer Product Safety Improvement Act and related safety standards.

In addition, the listing of toy products must provide clear model, part number, manufacturer information, etc., and the uploaded test report must be original and without any modification.

If your product does not meet the requirements, it may be removed from the shelves, resulting in a large wave of sales losses!

Summary: Amazon is conducting stricter scrutiny on sellers’ compliance, especially in high-risk categories.

Therefore, sellers must always pay attention to Amazon's policy updates to ensure that their store's products and operations meet the requirements.

Be prepared for the video verification interview to ensure your account is secure and avoid unnecessary hassles.

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