Here it comes! 2022 Amazon Prime Day hot product predictions cross-border sellers should pay attention

As one of the biggest sales events in 2022, Amazon officially announced on June 16, 2022 that this year's Prime Day will be held from July 12 (Tuesday) to 13 (Wednesday) . It will last for two days and cover as many as 24 sites , which is the most covered sites in the history of Prime Day. Among them, Sweden, Poland and Egypt are all participating in Amazon Prime Day for the first time.

Before that, let's review last year's Prime Day. Even under the widespread impact of the global epidemic, Amazon still achieved an astonishing total sales of $11 billion during the Prime Day promotion last year, breaking the historical record. It is reported that Prime members purchased more than 250 million items during Prime Day. The three major sites in Europe, the United States and Japan all contributed to impressive results.

According to statistics, the best-selling products on Prime Day last year were: tools, beauty and skin care, nutrition and health, baby care, Amazon devices, electronic products, clothing and shoes, and household items.

Last year, the most popular products for Prime members were: iRobot Roomba 692 vacuum robot, Keurig K-Slim coffee machine, Goli Nutrition apple cider vinegar vitamin gummies, Crest whitening teeth strips

Obviously, home furnishings, sports and health, electronic devices and beauty care are all categories that are very likely to produce hot products on Prime Day. The COVID-19 pandemic has continued to stimulate our demand for sports and health and home furnishings. Due to the influence of the overall trend of the global environment, we can boldly predict that this year's hot selling trend will not change much compared to last year, and Prime Day's hot products are still likely to come from these major categories.

However, according to data from multiple survey agencies, due to inflation and the impact of the epidemic, consumer behavior has become unstable on Prime Day this year. The desire to buy has decreased, and the spending power is not as strong as last year, which will reduce some non-essential expenses. Since the beginning of this year, sellers have complained about the serious decline in order volume every day. However, as a must-have for consumers, necessities will still be relatively stable in sales performance. In addition, according to eMarketer's forecast, consumer electronics will still be the most popular category on Prime Day. Therefore, sellers can still seize the opportunity to create hot-selling products.

Predictions for 2022 Prime Day hot-selling trends and best-selling products

Next, let’s analyze the hot selling trends of the three major European, American and Japanese websites.

US Station :

Sports and health have always been the unchanging theme of the US site. Products in this category, including nutritional supplements, sportswear and sports equipment, are expected to continue to perform strongly this year.

In recent years, due to the impact of the epidemic, Americans' concepts about home environment have changed, making American buyers more willing to invest in smart home appliances and household items, such as sweeping robots, coffee machines, air fryers, etc.

European Station :

Europe has been severely affected by the epidemic, and the consumption trend of Europeans has gradually shifted to daily necessities, furniture, and electronic products. Some products that can change the quality of home life, such as facial cleansers, shower gels, vacuum cleaners, etc., have the potential to become hot products on Prime Day 2022. Of course, the purchasing power of fashion-conscious Europeans in clothing and beauty products should not be underestimated.

Japanese site :

The Japanese people's love for electronic products is obvious to all. Consumer electronics products have always been a hot-selling category on the Japanese website. Of course, Japanese buyers have always had high requirements for the quality of home life. Some kitchen supplies and home clothing, such as dishwashing liquid and pajamas, are very likely to become hot-selling products.

Here are some potential products that are likely to become hits :

1. Sweeping robots (Sweeping robots were a hit product last year, but they are likely to remain strong this year. As people’s requirements for home life quality increase, they are more willing to buy smart homes, and sweeping robots are undoubtedly the best choice.)

2. Electric toothbrush (Electric toothbrush saves effort and cleans more thoroughly. The demand for personal care from buyers from all over the world on Amazon is also growing, so electric toothbrush has great potential.)

3. Air fryer (As a kitchen appliance, air fryer has slowly become a necessity in the kitchens of people all over the world in recent years.)

4. Household items (any items that can improve the quality of home life, even small decorations and wall hangings have the potential to become hot products.)

5. Business backpacks (Consumers in various countries are constantly pursuing exquisite appearance, and categories such as shoes, boots, and bags are also very attractive. Men's business backpacks have always been a strong product for Chinese cross-border sellers.)

Amazon Prime Day Tips

For us cross-border sellers, we must be cautious when preparing for Amazon Prime Day . I have compiled 5 "good" ways to create hot products. I hope you can make a complete plan to avoid mistakes.

1. Choose the right products

The primary premise for determining whether a product can become a hit is product quality . Products that have a more outstanding overall performance in terms of price stability, sales conversion rate, and after-sales feedback are more likely to receive flash sale invitations and recommendations during the promotion period. Due to the huge traffic of Amazon Prime Day , in addition to the must-have main products, sellers can also take this opportunity to expose new products and increase sales.

2. Good pricing

Many buyers who shop during Amazon Prime Day are very price sensitive, which means that products with low average order value will be more popular, and Amazon will provide more traffic support. Therefore, it is recommended that sellers make appropriate concessions while ensuring profits, so as to achieve the goal of increasing order volume. For some old products, sellers can also conduct low-price promotions to clear inventory while attracting traffic for other products.

3. Be well stocked

The traffic brought by Prime Day is very large. If the orders are overwhelming but the goods are out of stock, it will not only affect the profit, but also the trust of consumers. If there is excessive stockpiling, it will also be very risky for cross-border sellers. Therefore, it is recommended that sellers must plan in advance, prepare inventory as early as possible, and pay attention to the combination of FBA and overseas warehouses. According to AdobeCommerce research, free returns are the top priority. If a retailer charges a return fee , more than half of the people may not buy from the retailer.

4. Good timing

Generally, traffic should be accumulated in advance several weeks before the event, and compared with the arrival of new products a few days before the event, it is more likely to achieve better sales performance during the event. At the same time, the time for production, procurement, logistics, etc. should be considered.

5. Good promotion

During the promotion period , promotional tools such as Deals and Coupons usually have earlier application time, higher activity fees, and better expected results. You need to seize the opportunity but also consider the cost and profit , and consider whether to adopt small profits but quick turnover or other methods.