01 Comprehensive video verification coming? Recently, some sellers received an email from Amazon regarding seller identity verification: In the email, Amazon reminded sellers that they need to make a video appointment within 7 days, otherwise their identity review will fail and their seller account will not be able to sell on Amazon . In fact, as early as April last year, Amazon had already adopted video verification to review the identity of sellers, but at that time it was only for newly registered sellers. Now old accounts have also received notifications, and they are told that they will not be able to continue selling if the review fails. The notification of Amazon’s video verification came very suddenly, catching many sellers off guard. When the news came out, many sellers in the industry panicked. It is understood that among the numerous accounts, purchased accounts have become the hardest hit. A seller said that he had about 200 accounts, most of which were purchased. Recently, dozens of accounts were shut down every day. In three days, 150 accounts were gone , and now there are only 50 accounts left. It seems that the news that Amazon accounts will be 100% verified by video is slowly being pushed forward. For purchased accounts, once you receive the notification of video verification, it is basically over. For your own account, just follow the steps given by Amazon to verify it. The materials you need to prepare are as follows: Original Chinese citizen ID card or passport; A paper business license. The business license should show the name of the legal representative, which should be the same as the name on the ID card. If you are not the legal representative of the company: Please arrange for the legal representative of your company to complete identity verification via video conference, or ensure that you have been authorized by the company and can bring the original ID card and business license of the legal representative to complete identity verification at the appointment. Contents and precautions of Amazon video verification: 02 Amazon launches new verification method? However, one thing leads to another. Recently, in addition to postcards, videos and other verification methods, Amazon seems to have introduced a new verification method: verification by the last four digits of the phone number . One seller received an email like this: Once we have received and are able to verify your data, we will send you an email with instructions on how to complete the review process. What happens now? Failure to comply with our security measures will result in the loss of your ability to sell on Amazon.com . This email made the seller panic, and he asked some senior sellers about the purpose of the email. However, the sellers concerned said that it was the first time they had seen such an email, and that the verification method using the last four digits of a mobile phone number was unheard of. So the seller opened a case with customer service, who also said that seller support had not received any notification. I don’t know what Amazon’s intention is in sending such an email, but I still recommend that sellers check the authenticity of the email after receiving it, or open a case to consult customer service to avoid being phished. Now new verification methods are emerging one after another, which also reflects that Amazon's account management will become more and more strict in the future. It is best for everyone to use real information to register an account in a reasonable and compliant manner to avoid losses. Finally, I will inform everyone in our group as soon as there is the latest news about cross-border e-commerce. During this special period, you must get the latest news quickly and accurately. Sellers who are not in our communication group yet, please scan the QR code and find me to add you to the group! |
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