Getting keywords on the homepage is a long-term pursuit for many operators! However, many sellers still don’t know how to quickly get keywords on the homepage! Today, let’s talk about it together! In order to get keywords on the homepage, we must first know how the A9 algorithm determines the quality of a product! 1 Let’s look at the process of a buyer purchasing a product: Keyword search (impression) - click (click/ctr click rate) - add to cart (add to cart rate) - pending - purchase (buy/CR conversion rate) - feedback (feedback+review/positive review rate+negative review rate). Except for the impression caused by keyword search which is irrelevant to your product, the remaining 5 steps determine the ranking of your product! From these five steps, we can derive 11 parameters that we can intervene manually: 1. Clicks 2. Click-through rate 3. Add-on purchase quantity 4. Add-to-cart rate 5. Pending amount 6. Pending rate 7. Purchase volume 8. Purchase rate 9. Feedback Amount 10. Good feedback rate 11. Poor feedback rate " In the early days of Amazon’s development, sellers could influence clicks and click-through rates by searching for keywords, keyword hyperlinks, Google traffic, in-site advertising, etc., and thus get on the homepage! By the middle stage of Amazon's development, software operations had evolved from simple clicks to adding to a wishlist and even entering a pending state, and a ratio had to be set for this process. At this time, accurate traffic also began to be introduced from outside the site to increase click-through rate and purchase rate! In addition, fake orders have become the most effective option to improve rankings, and a large number of fake order platforms, fake order websites, and fake order software have emerged! Now that Amazon has entered a saturation period, the keyword homepage has also entered the 3.0 stage! A product has the opportunity to be on the homepage only if it has these factors: brand + good product + high conversion rate + high number of orders ! You can also improve your ranking by brushing orders, but now you need a high-authority buyer account, a system with a mobile version of your home IP, and a real credit card! Of course, everyone knows the risks of brushing orders! |
<<: Exemption from tariffs on Chinese masks! Just now, the United States officially announced...
>>: Do you think FBA fees are too high? Here are some ways to reduce FBA costs
▲ Video account attention: cross-border navigation...
"Wen Dao Seminar: Activity Overview" Aug...
<span data-shimo-docs="[[20,"获悉,据外媒报道,1月4日...
There are always talented people emerging in the c...
It is learned that foreign media reported that Fed...
Whale Friends Club was founded by Musk, Uncle Xia,...
<span data-docs-delta="[[20,"获悉,据外媒报道,9月22...
EtsyHunt - Free Etsy ranking analysis tool; EtsyHu...
On January 31, 2020, the UK officially left the EU...
WHO Director-General Tedros Adhanom Ghebreyesus sa...
Share the practical tutorial of creating a shipmen...
ShareSave is Xiaomi's new cross-border e-comme...
In recent years, the freight forwarding circle has...
It is learned that recently, Xinghui Shares, the p...
For the majority of Amazon sellers, launching a ne...