Amazon Product Selection: How to Find Potential Best-Sellers?

Amazon Product Selection: How to Find Potential Best-Sellers?


As the peak season approaches, are you looking for profitable products? Finding products with market potential is a big challenge for sellers.

In order to help sellers find the products with the most potential, here are some product selection tips:


1. What products can become hot-selling products?


To become a hot seller, the products selected by the seller must have the following characteristics:

  • Low price, between 21-200 USD
  • Small size, light weight, easy to transport
  • Daily sales volume is greater than 10
  • The lowest profit margin of the product is around 20-60%, and the selling price is 2-3 times the cost.
  • Express air transport available
  • The number of comments is less than 150


If the seller has done product research and selected a variety of products, they can filter them according to the above criteria. Of course, it does not mean that the products that meet the criteria are necessarily hot-selling products, and those that do not meet the criteria are not. Instead, sellers should try to avoid investing in products that do not meet the above criteria.


Now let’s look at what types of products sellers should avoid. Generally speaking, a product cannot become a hot seller if it has the following characteristics:

  • High quality standards
  • Products that are fragile or require a lot of packaging for delivery
  • With trademark


Some products that may be the best-selling products on Amazon, such as the echo dot, are not good sales opportunities for sellers. There is still a difference between hot selling Amazon products and hot selling products on Amazon . For example, the following are the most searched products on Amazon, but for sellers, these products are not suitable for them:

  • Alexa TV Remote
  • Alexa echo dot smart speaker
  • Fujifilm INSTAX Mini Film
  • Fujifilm Instax Camera
  • PS Store Gift Card


When you’re searching for profitable products, focus on products outside of Amazon’s brand .

2. How to conduct product research on Amazon

To discover potential hot-selling products, you can start from three directions:

  • Research products related to your interests and hobbies
  • Get product inspiration from your competitors
  • Amazon has many ways to display products, such as related products, or products that buyers viewed and purchased, etc. Sellers can use these channels to research products.

 

       

3
. What should I pay attention to when conducting product research?

Here are a few things to keep in mind when doing product research on Amazon:
1
Don’t Look for Amazon Products
Amazon-branded products such as Fire TV Stick, Echo, etc. are not suitable for sellers to sell.
2
Don’t look for high-priced products
Some people think that the higher the price of a product, the higher the profit. Don't take this for granted when conducting product research. Buyers who buy high-priced products will do more research and think twice, so the purchase rate will not be that high. As mentioned earlier, the price of the product you are looking for should be between $21-200.
3
Don't "I want to feel"
Product research should avoid "I want to feel" and let consumers feel. Do users want this product? How big is the user group? Are they willing to buy it? Think about the direction of product selection from the buyer's perspective.
4
Calculate before investing
When you find a product, you may rush to buy and sell it, only to find that the profit is lower than expected and the market competition is fierce. Before starting an e-commerce business, do the math to see if the various indicators can meet your standards.


4. The hottest selling products on Amazon


Now that we have learned about Amazon product selection and product research, let’s share the 20 best-selling products on Amazon:

1. Elastic Exercise Bands
This product is lightweight and low-cost, meeting the criteria we just mentioned. One elastic band has also received the Amazon Choice logo and has 7,500 reviews.

2. Pet Grooming Brush
Pet products have always been a popular category. Combing pet hair is one of the daily tasks of pet owners, and pet grooming brushes just solve this problem. It is also light in weight, and can catch the pet owner's attention by using pictures, making it easy to stand out from the crowd.

3. Grill Mat

Outdoor BBQ is one of the most common activities abroad, and barbecue mats are a must-have item. Now that we are entering autumn and winter, there may be fewer outdoor activities, but in spring and summer, the demand is definitely strong.

4. Vegetable Spiralizer
Mueller Spiralizer is one of the most popular graters. This product is easy to manufacture and users do not care about the brand when buying this product.
If you want to sell this product but don't want to compete with the best-selling seller, you can create a new version of the product, perhaps replacing the spiral blades with metal.

5. Pet Nail Clippers
This is also a very popular pet product. You can conduct product research and improve the product based on consumer demand. For example, if some consumers want to buy nail clippers for large dogs, then the seller can launch nail clippers specifically for large dogs.
These are impulse buys and are lightweight and easy to transport.

6. Yoga mat
Yoga mats are lightweight and are sold for more than $10, which means they have a large profit margin. Ryan Moran of FreedomFastlane.com sells yoga mats on Amazon, with monthly sales exceeding $300,000!

7. Bento Box
These lunch boxes are sold in bulk and weigh about 2.5 pounds. In addition to being used to hold food, they can also be used to keep it fresh.

8. Stainless steel straws
As people become more concerned about climate and health, some old habits are bound to change. If sellers can identify these changes, they can find potential markets. Stainless steel straws are an example, which can be reused, do not contain BPA, and will not have a serious impact on the environment.

9. Stainless Steel Tumblers
The representative brand of stainless steel cups is Yeti. This product is very popular, and some well-known athletes are also using it, so the market potential is huge.

10. Muscle Roller
Muscle soreness is a common problem when exercising. This product can be used to massage muscles and relax the body. A best-selling muscle relaxation roller has more than 2,000 reviews, which is enough to show its popularity.

11. Compression Socks
 
Compression socks are lightweight and easy to transport. The key to selling this product is to find the target audience, and women are the most ideal user group. Moreover, compression socks are consumables, so the probability of repeated purchase is high.

12. Compression Knee Sleeves
 
This product meets the selection criteria, it is lightweight, easy to manufacture, and the price is within the range.

13. Silicone Wedding Rings
You would never have thought that this rare product would generate over 5,000 reviews. This market is unexpected, so market research is very important. You can find products that others have not noticed but are very profitable.

14. Garlic Press
There is no well-known brand of garlic press, and sellers can sell this product. As long as your pictures and product descriptions are different from those of other sellers, you can attract consumers.

15. Silicone Grilling Gloves
The gloves weigh only about half a pound and are easy to ship. The demand for silicone gloves has skyrocketed in the past few years, and it is a very good niche product.

16. Marshmallow Roasting Sticks
 
When you have an outdoor barbecue, you can roast marshmallows for the kids, and roasting sticks will come in handy.


17. Apple Slicer
 
The apple slicer is small and exquisite, takes up little space, and is easy to transport. It is a great tool for lazy people. Moreover, the product has always been very popular and has a very good market.


18. Silicone baking mat
The best-selling silicone baking mats are even competitors to Amazon’s own brands. You can produce non-toxic silicone mats, or find a new angle and create a new product to build your own brand.


19. Silicone Spatula
 
Silicone spatulas are also a niche product that sellers can sell based on market demand.


20. Silicone Baking Cups
 
Baking is a popular leisure activity, and related products have always been hot-selling. Silicone baking cups were born 5 years ago to meet the baking craze, and they are still very popular today.



Text ✎ Mary/
Statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained.

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