On the 20th local time, Biden was officially sworn in as the 46th President of the United States.

Shortly before that, Trump delivered a farewell speech and said "I will be back in some form."

In response to this, many netizens said: Goodbye Chuan Jianguo, there will be no more crosstalk to listen to in the future.

What cross-border sellers are concerned about is what impact the change of president will have on the cross-border e-commerce industry and their own performance.

This morning, many sellers on the US site said their sales were dismal, speculating that it was related to Biden’s inauguration, and raised the question: Is Biden’s presidency a good or bad thing for us?

▲ The picture comes from Zhiwubuyan

In fact, no matter who serves as the president of the United States, the development trend of the cross-border e-commerce industry will not change much.

After experiencing the impact and baptism of the epidemic in 2020, cross-border e-commerce has maintained a good growth momentum, among which Amazon's performance is the best, and the number of new sellers joining this industry has increased like mushrooms after rain.

It is worth mentioning that more than half of the new sellers joining Amazon in 2021 are from China.

China ranks first among new Amazon sellers, accounting for 75%

It is learned that in January 2021 , 75% of new sellers in Amazon's four core markets came from China , a significant increase from 47% in 2020.

While U.S.-based sellers still account for the majority of Amazon’s sales, this is a trend that has been accelerating for several years.

Since March 2020, more than half of new sellers on Amazon in the United States are from China. In January this year, the proportion of Chinese sellers soared from 28% in 2019 to 63% , more than doubling.

Previously, China’s share of Amazon’s GMV was 30-40%, and on most marketplaces, very few international sellers were present, except for sellers from China. For example, very few US sellers sold on Amazon in the UK or Germany, but Chinese sellers sold on all of Amazon’s marketplaces.

As to why this situation occurred, an Amazon official said: Chinese factories have been manufacturing goods for business giants such as Walmart, but now they realize that they need to find ways to build their own brands and sell directly to the world without the need for middlemen.

In short, for Chinese brands, Amazon is an effective platform to reach customers in the United States and Europe.

In addition, the popularity of cross-border e-commerce platforms such as Amazon in China is also a reason that attracts many sellers to join the market.

Although a large number of Chinese sellers flock to Amazon every year, there are also many sellers who are eliminated, and the quality of related companies is also uneven.

A few days ago, we wrote an article about malicious competition to warn sellers to be careful and avoid unfair competition. But now there are still sellers who use the same old tricks and aim their low-price competition at foreign sellers, causing dissatisfaction among many foreign sellers!

Foreign sellers' products are imitated at low prices, causing controversy

Yesterday, a post from a foreign seller became a hot post on the Amazon seller forum and attracted the attention of many domestic and foreign sellers.

The original post is as follows:

▲ The picture comes from the Amazon Seller Forum

Soon after the post was published, it became popular on the forum, and a large number of sellers participated in the reply in the comment section.

In addition to expressing dissatisfaction with this behavior, many sellers also mentioned the importance of registering brand trademarks and applying for patents, and suggested that the poster report the complaint to Amazon and delete the other party’s products. In response to this, the poster replied: After the deletion, another account continued to imitate, one after another, and it might even be the same seller with different accounts and IP addresses.

  ▲ The picture comes from the Amazon Seller Forum

According to the description of the poster, we can know that the Chinese seller's method is similar to the well-known "copy-selling", which is to imitate their products and compete with low prices to obtain shopping carts and make profits.

For a time, competing with the Chinese became a hot topic on Amazon's seller forums, and the price and quality of products sold by Chinese sellers also became the subject of discussion.

Chinese sellers have once again been pushed to the forefront of public opinion, which is thought-provoking. These methods have long been common in the domestic e-commerce market.

  ▲ The picture comes from the Amazon Seller Forum

(Click the link below to view the original post: https://sellercentral.amazon.com/forums/t/is-it-even-possible-to-compete-with-the-chinese/772519/24 )

The topic of malicious competition is already a cliché. There are endless means of copying sales at low prices, grabbing shopping carts, maliciously editing listings, giving bad reviews, and modifying main pictures . Domestic sellers are often overwhelmed by their competitors.

  ▲ The picture comes from the seller communication group

In the face of interests, there will always be people who test the edge of morality and law. Repeated wanton pranks will only encourage unhealthy trends. But can ill-gotten gains really last?

Competitiveness is important, but innovation and quality assurance are the key to a company's long-term success. I hope that sellers can learn from this and abide by industry order and regulations.

What do you think about this? Feel free to share your views in the comments section~