A new traffic portal is born! Amazon launches new features

Amazon has never stopped adjusting its page layout. Page adjustments such as the previous five-point description and comment section are all aimed at providing consumers with a better consumer experience.

Amazon has added a new “image search function”.

Amazon’s search box recently added a new feature – searching for items by image.

Users can directly take or upload a photo of a product, and then the Amazon system will help users find similar or identical products.

As expected of the Taobao team, Amazon's image recognition function is too similar to Taobao's, including the filter conditions. However, in comparison, Taobao is indeed at the forefront of e-commerce shopping search, and Amazon's image recognition function is obviously not as easy to use as Taobao's.

Taobao can identify multiple objects in a picture in a few seconds, but Amazon can only identify a small number of them. If Amazon inserts advertising space in the results of "photo search", a low-price war will soon begin.

Some time ago, Amazon folded the five-point description, and everyone thought that the large empty space would be used for advertising. Now we know what it is used for.

Amazon has now given this space to a new section - Customer Ratings By Feature.

That is to classify the performance and characteristics of the product, and subdivide it into scores, star ratings, etc., so that consumers can see at a glance which aspect of the product's performance is more outstanding and excellent.

This revision directly increases the weight of reviews! This is good for sellers, especially product sellers, but it has a little impact on marketing sellers. Amazon is also guiding sellers step by step to tell them that everything is still based on products.