Amazon launches new feature, one-click shopping on search page

In recent years, Amazon's platform policies have continued to tighten, which is not only reflected in the fact that products must meet higher compliance standards, but also in the platform's strict supervision of sellers' behavior.

Recently, Amazon quietly tested a new feature...

These days, when Hai Xiaomei was searching for products at the Amazon front desk, she discovered a striking change.

On the search results page, an "Add to Cart" button was added directly next to some products. After careful confirmation, it was ruled out that this was caused by the plugin function.

▲ Image source: Amazon front desk

According to speculation, Amazon seems to be testing a new feature of adding an "Add to cart" button directly on the search page. Not all categories have this new shopping cart logo, but the "Add to Cart" button has appeared in popular categories such as consumer electronics, mother and baby, outdoor and kitchen.

Where the shopping cart icon appears:

The emergence of this new feature has greatly simplified the shopping process for buyers. Now, buyers no longer need to enter the product details page, they can directly add the desired products to the shopping cart on the search page, shortening the purchase link, making shopping more efficient and convenient, and significantly promoting the increase in transaction rates.

On the other hand, convenience also means intensified competition among sellers, who need to pay more attention to product rankings and the ability to attract user clicks.

If Amazon makes the ability to add to cart directly from the search page a regular feature, sellers can adopt the following strategies to fully cope with this change:

In short, the change of adding a buy button on Amazon's search results page brings both opportunities and challenges to sellers.

As a seller, you need to pay close attention to market dynamics and changes in consumer demand, flexibly adjust strategies to cope with changes, and at the same time continuously optimize your own strengths, improve product exposure and click-through rates, thereby increasing sales opportunities and conversion rates.