Sellers' revenue doubled in half a year! Uncovering Walmart's supplier DSV plan

Recently, many sellers have inquired about Walmart DSV, including powerful factories and traders. Some of them sell fitness equipment and large furniture, and some sell small daily necessities. Some of these sellers have never heard of Walmart DSV, and some have only learned a little information about it online. So today we will talk about Walmart DSV account .

As a retailer in the US market, Walmart is considered to be the giant enterprise that is most likely to pose a threat to Amazon in the field of e-commerce, and has huge development potential. When it comes to Walmart stores, perhaps more people have heard of 1p and 3p stores, but few people know that there is a third type of store that is worthy of sellers' attention, that is Drop Ship Vendor, referred to as DSV. The Walmart DSV program team is also growing. Next, let's introduce the Walmart DSV account in detail.

First of all, Walmart DSV is a dedicated account for the platform to manage upstream products. After registering, you can become a supplier on the Walmart platform and send online orders directly to customers or stores. Similar to Amazon VC stores, but with a higher registration threshold, this platform is designed specifically for suppliers who can handle large orders and store products in their own warehouses. Through this platform, you can gain access to Walmart's large audience and pass on costs to the Walmart platform, which is specifically reflected in:

Walmart takes care of operations, pricing, customer service, and stocking , so sellers only need to supply the goods. The difference from 3P sellers is that Walmart pays for DSV UPS packages.

Walmart DSV accounts receive payments . Suppliers submit costs to Walmart when they put products on the shelves. After Walmart sells the products, it settles the cost price to the manufacturer, regardless of the price Walmart sells them at. Settlements are made once a week, so the remittance time of DSV is one week.

In addition, the product sales information will display "Sold by Walmart" , which improves the product's credibility and conversion rate . When the order is received, the product is shipped, and Walmart pays the full shipping fee.

As a supplier, after joining DSV, since your products are supplied to the platform in wholesale, the pricing power is determined by the platform , but no matter how much Walmart reduces your sales price, your profit margin will be the same, and you will have a relatively stable profit margin.

In the Walmart DSV program, Walmart covers the final shipping costs completely . So even though they push for 2-day shipping, as a DSV seller you tend to lose some profit due to wholesale pricing, but the shipping costs alone often make up for it, especially if you sell large items like furniture.

Walmart prioritizes most DSV products over 3P sellers in search results , giving DSV accounts a greater competitive advantage. Improve product credibility , Walmart lists your products as "Sold by Walmart", which increases conversion rates and drives more sales. In addition to this, DSV sellers also handle physical procurement for Walmart, so there is a high chance that you will be selected as part of their in-store inventory.

If the DSV account performs well, it can be upgraded to a 1P account , which has extremely high requirements for sellers and is larger in scale. When the online store sells well, there will be an opportunity to enter Walmart's offline stores. Walmart's offline stores in the United States are very large. As of March 2023, Walmart has nearly 11,000 stores worldwide, of which nearly 5,000 are in the United States. If it enters offline supermarkets, the scale of Walmart's purchases will be very large, and the single purchase volume can even reach more than 10 million US dollars.

Now more and more Chinese sellers are trying to flock to the Walmart platform, hoping to seize the overseas market more directly and quickly through this opportunity, but only a few have successfully settled in. This is because the supermarket’s online vendor accounts and offline supermarkets are based on an invitation system, and the review standards for sellers who try to apply on their own are never announced. Therefore, many sellers have no news after submitting their information, and their settlement plans have also stagnated.

The sellers who have successfully settled in are basically relatively powerful companies with strong supply chain strength. After two or three years of baptism, many have become top sellers. It is common to see daily sales of 10,000 or 20,000 US dollars. There are also companies with very strong supply chain resources and financial strength that have achieved sales of over 100 million.

It is a good choice to enter the Walmart platform at this time. Relying on the advantages of thousands of offline stores, a huge offline consumer group and an incomplete product category, it is an opportunity for big sellers to enter Walmart DSV to make money overseas.