Basic Introduction

HootSuite was founded in 2008 and is headquartered in Vancouver, Canada. It uses the algorithm developed by Klout to calculate Internet influence, helping companies to classify their followers according to their influence on social networking sites, so that companies and brands can better communicate with their followers. Currently, the service supports social networks including Twitter, Facebook, Linkedin, etc.

Function Introduction

1. Manage multiple social networks, including Twitter, Facebook, LinkedIn and Google

2. Streamline team workflow scheduling and allocation tools

3. Keywords to track and monitor

4. Comprehensive social analytics module to measure and analyze social media traffic

5. Users can even build their own social media marketing team on Hootsuite

6. Access the HootSuite App Directory, a collection of 50+ extensions and apps that can be added to the dashboard to customize the experience

User Use

HootSuite uses an algorithm developed by Klout to calculate Internet influence, helping companies to categorize their followers according to their influence on Twitter, so that companies and brands can better communicate with their followers. Klout measures a user's influence on Twitter based on how many active followers a Twitter user has, how many clicks on the links they post, and how they interact with other users.

Hootsuite’s mobile app lets you share photos directly to Instagram.

Users can share content to SlideShare through Hootsuite.

· Users can link to edocr, and Hootsuite editing capabilities are expanded.

Hootsuite can be linked with Zuum to enhance its social analysis capabilities.

cost

The free version of HootSuite can manage three social accounts at the same time and publish 20 scheduled posts per day.

The paid version costs at least $29 per month and allows you to manage 10 social accounts and publish 100 preset posts per day.

For $129, you can manage 20 social accounts and publish 350 scheduled posts per day.

For $599, you can manage 35 social accounts and publish 350 scheduled posts per day.

Contact Services for pricing.

develop

In 2012, Hootsuite released a traditional Chinese version supporting Sina Weibo. A month and a half later, it launched a simplified Chinese version supporting Renren.

In 2013, HootSuite announced the acquisition of TwapperKeeper.com. After the acquisition, HootSuite will integrate TwapperKeeper's core service into HootSuite.

In 2014, Hootsuite acquired social analytics solutions provider uberVU and social media campaign planning tool Brightkit, and acquired Zeetl, a startup that interacts with voice calls and social media.

Financing

HootSuite was founded by Invoke Media in 2008 and raised $2.9 million in its initial public offering. Its shareholders include Hearst Interactive Media and venture capital firm Blumberg Capital.

In March 2012, HootSuite received $20 million in investment from Canadian venture capital firm OMERS Ventures.

In March 2013, HootSuite announced that it had completed a $3 million financing round. Investors included the newly joined Millennium Technology Ventures, as well as Blumberg Capital, Hearst Ventures, and Geoff Entress, which had previously invested $1.95 million in the company.

In 2013, HootSuite raised a total of $165 million in Series B funding.

In September 2014, the company completed its latest round of financing of US$60 million, which was led by a new investor headquartered in Boston, followed by venture capital firms such as Insight Venture Partners, Accel Partners and OMERS Ventures.

References

• 1. Social media management company Hootsuite raises $60 million: techweb [cited on 2014-09-25T16:00:00.000Z]
• 2. Social media management platform HootSuite raises $20 million: techweb [cited on 2012-03-29T16:00:00.000Z]
• 3. Hootsuite launches simplified Chinese version, supports Renren: leiphone [cited on 2012-11-22T16:00:00.000Z]
• 4. From Twitter client to social media management, HootSuite raises $3 million: Making friends through business [cited date 2013-07-10T16:00:00.000Z]