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Amazon's low-cost shopping platform has reached a full week since its launch. According to merchants, according to the information from the person in charge of investment promotion, the low-cost shopping platform has achieved an average of 1,000 orders per day. Many merchants have also stated that the sales of their products on the low-cost platform have increased significantly, and some products have even been out of stock. According to feedback from merchants, low-priced, high-demand products related to Christmas perform particularly well on the platform. Despite the limited overall profit margin, the high sales volume of this low-cost platform still attracts the attention of many merchants. Many merchants believe that Amazon's low-cost shopping platform is profitable in the current market environment. "The low-cost platform does have sales," "Now there are more than 100 orders a day, and some products are out of stock," "Unfortunately we did not receive an invitation, if there was one, we would definitely actively participate"... This trend has also prompted many merchants who have not yet joined to start looking for ways to join Amazon's low-cost shopping platform. It is understood that although Amazon's low-cost shopping platform may be open to the public in 2025, the project is currently still an invitation-only program. Invited merchants are usually those with operating experience, a large number of ASINs and high sales, and whose products meet the specifications and price requirements of relevant categories. Amazon low-price mall: advertising sharing ranking main site low-price brand impact At the same time, some merchants have found that product links from low-cost shopping platforms have appeared on the new product list of Amazon's main site. Take the kitchen appliance "blender" as an example. On Amazon's US site, a product priced at $1.89 comes from a low-cost shopping platform and has successfully made it onto the new product list in this category, currently ranking seventh. Therefore, many merchants on Amazon's main site have reported that since the product links of the low-cost shopping platform appeared on the new product list, the order volumes of their products and similar products have declined to varying degrees. "Since the opening of this platform, I feel that my orders for similar products have decreased a lot." "My orders for low-priced goods have decreased, and there are already products from low-cost shopping platforms on the new product list." "Is Amazon's low-cost shopping platform competing with other platforms for low-spending people, or is it starting with its own people first?" ... Most merchants believe that the sharing of new product rankings between low-cost shopping platforms and the main site will have a significant impact on merchants on the main site who sell low-priced products. Faced with this situation, many merchants began to worry about the future of low-priced products. However, some merchants believe that Amazon's low-cost shopping platform is still in the testing phase, and sharing the ranking of new products with the main site may be to attract traffic. They pointed out that compared with other product links on the main site, product links from low-cost shopping platforms did not show specific prices on the new product list. After clicking into the product details page, only the product introduction and an entrance to the low-cost shopping platform could be seen. Industry analysts pointed out that in the new economic cycle, "cost-effective consumption" has become the mainstream of the market. An experienced merchant said that Amazon's low-cost shopping platform and some low-priced products on the main site target different customer groups. The products on the low-cost shopping platform have no brand and rely mainly on price advantages, which are easy to attract price-sensitive consumers; while the low-priced products on the main site are more likely to have brands and better quality, which are more attractive to customers who value cost-effectiveness. Therefore, the industry predicts that as the scale of low-cost shopping platforms expands, the products that may be affected on Amazon's main site are more likely to be those low-priced products that are "low in price but poor in quality" and have serious homogeneity. Currently, there are still many uncertainties surrounding Amazon's low-cost shopping platform. For example, on low-cost shopping platforms, buyers cannot directly find the merchant’s main store through the brand name or store name, which is different from the shopping method that everyone is familiar with. Some merchants believe that Amazon wants to attract customers who like cheap goods on other platforms and prevent them from leaving. However, some merchants are worried about returns. Some people have encountered buyers who find random reasons to return products after using them for 25 days. The return rate has not yet been clarified, as well as the related advertising modules that Amazon may open. It is still unknown how the project will develop in the future and whether the low-priced products on the main site can undergo a healthy reshuffle as Amazon expects. As Amazon's low-cost shopping platform continues to develop, its impact on the cross-border e-commerce industry will become more and more profound. How will the project evolve in the future, and whether the low-priced products on the main site can achieve a healthy reshuffle under the guidance of Amazon, these questions still need time to answer.
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