Multi-channel e-commerce sales in the United States are growing rapidly! It is expected to grow by 18.8% in 2021!

It is learned that in 2020, the sales growth rate of American buyers shopping through multiple channels such as physical stores, platforms, and websites increased. According to eMarketer's forecast, the growth rate of multi-channel e-commerce sales in the United States in 2021 will be faster than the sales growth rate of single-channel e-commerce (shopping platforms with only online business).

According to Insider Intelligence, single-channel e-commerce sales in the United States will increase by 17.2% in 2021 to $516.11 billion, accounting for 55.3% of total e-commerce sales. Multi-channel e-commerce sales are expected to grow by 18.8% in 2021 to $417.18 billion.

It is learned that according to Insider Intelligence's forecast, by 2023, multi-channel e-commerce sales in the United States will account for nearly 46% of all e-commerce sales, up from 40.3% in 2019, and its growth rate will be faster than single-channel e-commerce sales. Single-channel e-commerce sales will account for more than 54% of the market, with sales of nearly US$687 billion.

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