iPrice is a Southeast Asian e-commerce price comparison portal. iPrice is a service that aggregates Southeast Asian e-commerce websites into one destination. 120+ employees Founders: David Chmela, Heinrich Wendel Website: https://iprice.my/ Nature: e-commerce platform and group buying aggregation application Headquarters: Kuala Lumpur, MalaysiahistoryUBS entered the Southeast Asian e-commerce market in 2012 and established the e-commerce aggregation website iPrice, which brought together many e-commerce websites on one platform. introduceiPrice has covered Singapore (iprice.sg), Malaysia (iprice.my), Philippines (iprice.ph), Hong Kong (iprice.hk), Thailand (ipricethailand.com), Indonesia (iprice.co.id) and Vietnam (iprice.vn). The website offers more than 3 million products from more than 10,000 local and international brands, allowing consumers to compare prices of the same product and get the best shopping options. iPrice already has partnerships with more than 30 e-commerce sites, such as Lazada, Zalora and Luxola. Main BusinessiPrice currently has three major businesses: price comparison of electronics and medical beauty products, search for fashion and home products, and coupons for all vertical websites. costiPrice takes a commission of 5%-15% from monthly sales. developIn 2016, iPrice made a major change by introducing price comparison functionality to its e-commerce aggregation service. According to SimilarWeb data, iPrice received 1.06 million hits in Malaysia in March 2018. FinancingIn May 2015, iPrice received US$550,000 in seed funding from Asia Venture Group (AVG). At the end of 2015, iprice announced that it had raised $1.2 million in its second round of seed investment. The lead investor in this round was Asia Venture Group (AVG), which had previously invested in the company. Other investors included 500 Startups, IMJ Investment Partners, Venturra, F2 Capital, and Startstrike Ventures. In December 2016, iPrice completed a US$4 million Series A financing. In May 2018, iPrice received a Series B financing led by Line Ventures, with participation from Singapore-based Cento Ventures and Indonesia-based Venturra Capital. The specific amount was not disclosed. References
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