Working for Amazon for nothing for 2 years? My brother-in-law faces a huge fine!

At the beginning of last month, the US antitrust agency concluded a 16-month antitrust investigation, mainly targeting Internet giants such as Amazon and Facebook. The final investigation report was quite unfavorable to Amazon. The antitrust committee unanimously agreed that "Amazon has a significant and lasting market dominance in the US online retail market and has formed a substantial monopoly over third-party sellers in the market. "

Next, the US legislative and law enforcement agencies will discuss how to deal with the situation based on this investigation report. During this period, Amazon can only be timid and try not to cause more controversy.

However, to make matters worse, the European Union recently announced the completion of its antitrust investigation into Amazon, and, one step ahead of the US government, has already introduced preliminary measures. Amazon will face a fine of up to 10% of its annual sales!

The EU's antitrust investigation into Amazon officially began in July last year. The working group has been studying the agreements between Amazon and its suppliers and third-party sellers. It is also investigating whether Amazon has abused seller data to develop its own products.

Therefore, the European Commission preliminarily determined that Amazon had violated the EU's antitrust regulations and may fine it 10% of its annual global sales. Based on Amazon's forecast for this year's revenue, this means the maximum fine is about $37 billion! !

This is based on 10% of global sales. Last year, Amazon's annual receivables were $280.5 billion, but the net profit announced in the financial report was only $14.5 billion . A fine can make my brother-in-law work for two years in vain. This is terrifying!

Of course, this is only a preliminary investigation by the European Commission. Before taking this step, Amazon also has room to protest and appeal. In fact, when the EU announced this news these two days, Amazon immediately issued a statement expressing its objection to the EU's investigation results.

There will definitely be a tug-of-war between Amazon and antitrust agencies. No matter what, it is actually beneficial to us sellers.

This is an antitrust case involving a large scale, with a fine of up to 37 billion US dollars, so there will be a long period of tug-of-war and further investigation between the two parties before the case is finally dealt with. During this period of investigation and tug-of-war, it is a very safe time for us sellers.

Whenever I talk about antitrust, I always mention that sellers' negative feedback on Amazon is crucial in antitrust investigations. Amazon wants to keep the $37 billion, so it will definitely not make any policy changes that will cause widespread bad reviews from sellers before the outcome is determined.

Even if Amazon is not fined, it must be that Amazon has come up with a very good improvement plan and convinced the European Commission to avoid the fine. This plan will undoubtedly benefit sellers to a great extent.

Margrethe Vestager, the European Commission's top antitrust official, announced the preliminary results of its investigation into Amazon at a press conference.

Therefore, from the beginning of the tug-of-war between the two sides to the end of the antitrust handling, it is an excellent business window for sellers. Whether Amazon is fined and then the regulator intervenes, or Amazon is not fined and makes corrections on its own, for third-party sellers, our days will get better and better.

Now focus on the upcoming Black Friday online promotion, lay a good sales foundation and prepare for a more favorable business environment! The event LD schedule is about to be released, and sellers with good time slots should seize the opportunity.