|
In recent times, Amazon's platform regulatory policies have continued to upgrade, not only in terms of increasing crackdowns on account violations, but also in terms of more stringent product sales audits. Recently, Amazon issued a sales ban warning to relevant sellers in order to restrict the sales of light-emitting diode (LED) headlights.
It is learned that on October 17, after being exposed by multiple sellers on the US site, Amazon's US site issued an email that will restrict the sales of LED headlamp conversion kits (originally "Light emitting diodes headlamp conversion kits") .
The notice shows that Amazon's US site will restrict the sale of light-emitting diode (LED) headlight conversion kits starting October 31, 2023, because the light-emitting diode (LED) headlight conversion kits do not meet federal motor vehicle safety standards. If the seller has any remaining inventory of the relevant products in Amazon's fulfillment centers, they must submit a removal order for the affected ASINs within 30 days of receiving the notification to return or dispose of the remaining inventory. ▲ The picture comes from Zhiwubuyan
- Amazon US will restrict the sale of light-emitting diode (LED) headlight conversion kits starting October 31, 2023;
- The relevant sellers must create a removal order within 30 days, otherwise the relevant inventory will be abandoned.
It is understood that the United States has always had relatively strict qualification requirements and reviews for the sale of lighting products. Some lighting products not only need to meet regulatory requirements in terms of performance, wear, corrosion resistance, etc., but also need to be DOT certified. In this notice, Amazon clearly pointed out that the light-emitting diode (LED) headlamp conversion kit does not meet federal motor vehicle safety standards. At the same time, some sellers revealed that "Light Emitting Diode (LED) Headlight Conversion Kit" has been listed as a banned item on Amazon's US site. ▲ The picture comes from Zhiwubuyan From this point of view, the ban on the sale of "light-emitting diode (LED) headlight conversion kits" seems to be a foregone conclusion. There was less than half a month’s buffer time between the announcement and the complete restriction. For sellers selling such products, it can be said that this is bad news. Whether they have been deeply involved in this category for a long time or are new sellers who have just established a solid foundation for links, the sudden ban is a big blow. Therefore, this notice has also sparked considerable discussion in the cross-border circle: "The headlights are about to be shuffled!" "The notice was issued on the 17th, and the sale was banned on the 31st. Didn't they even give them time to clear the inventory?" "Car headlights are the category with the highest output and the highest profit. I don't know how Amazon will enforce the regulations in the future. I can only say that the LED car light industry is going to have a big earthquake." It is observed that as of press time, a large number of light-emitting diode (LED) headlight conversion lamps are still on sale on Amazon US. If the rule is true and strictly enforced, it may cause a major blow to many related sellers in the future. However, Amazon has not responded to this so far, and the sellers are still looking for solutions to minimize losses. Sellers are advised to beware of various potential sales risks at the beginning of product selection to avoid sudden rectification of the platform, which may lead to mass removal of products.
👇Scan the QR code and reply with the keyword [ban on sale] to join the discussion group on ban on sale of LED products ▲ Scan the QR code and reply “No Sales” to join the group discussion
In addition, it is worth noting that following the revision of the front-end display and product details page, Amazon’s ranking page has also been changed recently.
Amazon's ranking page tests "one-click video playback"
It is learned that recently, many sellers have observed that a new button "Play video with one click" has appeared on Amazon's ranking page. ▲ The picture comes from Zhiwubuyan It is revealed that when browsing the Best Sellers list, by clicking this button, consumers can play the product video in the listing without clicking on the product details page, so as to have an intuitive understanding of the product. It is learned that for Amazon buyers, product videos can, in a certain sense, make up for the physical space gap between buyers and products. Amazon's official data shows that consumers who watch videos are 3.6 times more likely to buy than those who do not watch videos. From this point of view, this new feature of Amazon also seems to be aimed at improving buyers' shopping experience and shortening their order selection time . ▲ The picture comes from the member group Therefore, once this function was discovered, many sellers lamented that video may become a key variable to improve product conversion rate in the future: “I see the charts have this feature, looks like I need to speed up my video!” “I saw that, too. I think it’s important to make good videos in the future.” But at the same time, some sellers believe that the increase in the weight of product videos also means an increase in operating costs: "It's quite expensive to make a video. Once there are a lot of products, it will be a huge expense, and the profit will continue to be squeezed." "Video is a direction, but it means our costs are also rising, which is painful." However, according to the investigation, the button is currently only available in some small categories, and has not yet been displayed on the rankings of most site categories. It can be seen that Amazon 's feature is still in the testing phase, and the effect of the final official display remains to be seen. We will continue to pay attention to subsequent progress so that we can inform all sellers in a timely manner. If sellers want to prepare for video production in advance, here are some suggestions for optimizing product videos for your reference:- The recommended video aspect ratio is 16:9 or 4:3
- The video quality needs to be clear and smooth, and the sound quality needs to be smooth and stable
- The words related to the new advertising law cannot be used
- Third-party advertising content or branding is not allowed
- The content revolves around the product's selling points/scenarios/installation, etc.
- The color of the picture is consistent with the product characteristics and the brand color matching
- The text insertion is concise and clear, not too fancy and distracting
I hope the above suggestions can be helpful to all sellers. If sellers have other ideas about the above content, they can also leave a message in the comment area to share~
|
