How Amazon sellers can use Prime Day to increase sales

As Prime Day approaches, traffic on the Amazon platform will also see explosive growth. So how can Amazon sellers achieve efficient and accurate traffic diversion, seize as much traffic as possible on the site, convert it into product traffic, and thus increase product sales?

Good use of keywords

In order to seize the free traffic of the platform, sellers need to be able to find high-weight keywords that match the products. Only by reasonably and cleverly burying the keywords in the best position to match consumers can the maximum traffic-generating effect be achieved.

On the Amazon platform, there are two types of keywords. The first is the front-end keyword, which is the keyword that appears in the title, five-point description and product description of the product details page; the second is the background hidden keyword, also called search term, which will not be displayed on the product page, but automatically matches the corresponding keyword searched by consumers.

Therefore, when Amazon sellers choose keywords, they should choose comprehensive and accurate keywords. For the Amazon platform, only keywords that are relevant to the product and have a high degree of match are comprehensive keywords. Keywords are generally divided into product words, modifiers, brand words, and keywords in minority languages.

Recommended keywords should be laid out in the product list according to the following principles.

1. Use core keywords in product titles.

2. In the product description and five-point description, use modifiers that express product features, selling points, and parameters.

3. When hiding keywords, use synonyms, near-synonyms, spelling variations, and minority language words. Since hidden keywords are invisible to front-end buyers, merchants need to provide other additional information through hidden keywords to ensure that the product is highly matched with the buyer's search keywords and bring more exposure opportunities to the product.

Paid advertising must be accurate

How can you make every penny of paid advertising in your store count? Amazon buyers must learn how to read advertising reports, plan advertising plans, and schedule delivery cycles.

For sellers, every data report obtained from paid advertising is worth analyzing and referring to. The data features involved provide sellers with comprehensive data references. Reports are the vane of accurate and efficient advertising, so sellers must learn to read advertising reports.

After you understand the product launch through advertising reports and clarify the direction of the launch, you also need to learn how to formulate a good advertising plan and launch cycle, so as to form a large traffic army during the peak season, attract traffic at a lower cost and higher accuracy, reduce ACOS, and achieve conversion.